Growth & Marketing Tips

Happy almost-2025, everyone! While you’re finishing up your year-end to-do’s (or wishing you had started them earlier), I’ve been diving into some fresh data published by Cloudflare. This time, they’ve looked at how people around the globe have been spending their time online during the holiday season – between Christmas and the New Year. As it turns out, when the feasting starts, the web often takes a back seat.

If you want to level up your email marketing strategy, you might be considering a platform like Brevo (formerly Sendinblue). However, with so many products in their portfolio, different packages, add-ons, and even sliding scales for adjusting pricing, Brevo’s offering isn’t very clear and can cause a headache by merely looking at it all.

Looking for cheaper SendGrid alternatives to serve all your email marketing needs – both your campaign email and transactional email? We have some good options for you here.

Web push notifications differ from marketing options like emails and SMS messages in the way they’re delivered to users. As opposed to showing up through a text message or an inbox, push notifications pop up in web browsers or apps, prompting visitors about new products, deals, or announcements.

TL;DR: Mandrill wanted to raise their prices 4x. They found a way to do that by merging with MailChimp. Here are some Mandrill alternatives. I know I know ... I sound like a click-baity BuzzFeed headline, sorry. But that's, more or less, the case.

When to send emails? What is the best day and the best time? I’d love to tell you it's 11am on Tuesdays, but the truth is, it depends on your audience. Here's everything you need to know.

Online shoppers worldwide are expected to spend more than $200 billion in the last two months of the year [1]. Therefore, it goes without saying that there’s huge sales potential as customers gear up for the holidays. As a small business, you may be looking for some effective Christmas promotion ideas.

The best careers are built around the best networks. Great connections can provide you with learning opportunities, promotional opportunities, jobs, and more. The wrong connections, on the other hand, can drag your career down to their level of mediocrity. This makes it essential to develop strong networking skills so you can build the right network for your career.

What's the average optin rate you get on your WordPress site/blog? If you're using only basic forms in the sidebar, it's probably something in the 0.5% range (or less). Meaning, for every 200 visitors to your site, only *1* ends up subscribing to your email list.

Whether you run a professional blog or an e-commerce website, having a digital content marketing strategy is key to the success of your business. However, you might not know where to start or which areas to focus on.

By training ChatGPT on vast amounts of data, OpenAI created a double-edged sword of sorts. On one hand, it’s sophisticated enough to manage even the most dynamic digital tasks. But then again, on the flip side, this same dynamism can sometimes make it challenging to prompt specific outcomes – especially if you want to use ChatGPT for marketing.

Why you need a WordPress SEO checklist? With the emergence of WordPress as a preferred content management system for all websites, site owners everywhere are looking for more effective ways to boost their search engine optimization (SEO).

In a nutshell, a retainer agreement is a work-for-hire contract that pays on a regular schedule for expected work. Most retainers offer a small discount in exchange for the promise of reliable income. Learning how to set up a retainer agreement is one of the best ways to give yourself income security as a freelancer!

How many websites have you been to where you can't find the social media buttons until you scroll all the way to the bottom of the page? Obviously that is not optimal placement. If you're wondering where to put social media icons on website layouts and what the optimal placement actually is, then you've landed on the right post.

While many of the popular digital marketing tools often double up as sales funnel tools, the truth of the matter is, if you're looking for only the very best sales funnel tools, you'll probably want something that's more purpose-built.