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Best Push Notification Services for Your Web Audience in 2024

Messages from push notification services are not delivered in the same manner as emails and SMS texts. As opposed to showing up in your inbox, push notifications pop up in web browsers or app interfaces, prompting visitors about new products, deals, or announcements.

Push notifications can work wonders for the right type of project or business. This is due to their ability to notify a user right on the screen (no need for them to open their email inbox) and the relative non-invasiveness of the practice.

Best web push notification tools

In this post, we look at what push notifications are, how they work, and the best push notification services to use if you want to start sending them to your web audience. These options have been carefully selected from both paid and free push notification software.

How web push notifications work

Usually, push notification services start by prompting users to accept push notifications through their browsers.

example opt-in for web push notifications

Upon acceptance, you’re able to send little, clickable messages that appear inside the browser.

example web push notifications

This functionality is available on different types of software. Some exclusively focus on web push notifications, others bundle them with mobile app push notification tools, or maybe as a separate charge through an email marketing service.

In the following sections of this post, we put together a detailed comparison of the absolute best push notification software to consider.

Best push notification services for web messages

Here are the top free and paid tools for sending web push notifications:

If you’re in a hurry, here’s a quick side-by-side:

Best web push notifications software
Tool Free Plan? Pricing Segmentation Personalization A/B Testing Automation and Triggers Email Marketing or SMS Offered?
Webpushr From $29 / month with Zapier integration
Pushnami Must contact them for pricing Email marketing, not SMS
SendPulse From $19 / month both
Omnisend From $16 / month both
OneSignal From $9 / month both

Here’s each tool discussed in detail:

1. Webpushr

webpushr with best free push notification services.

As single-channel marketing service, Webpushr focuses entirely on delivering push notifications. That’s what makes it so appealing to send out web notifications, since the company doesn’t have to spend time or resources on other systems.

It also happens to be one of the best free push notification services, as you can engage up to 10,000 contacts across an unlimited number of websites, complete with unlimited segments, messages, and user attributes.

 

All popular browsers are supported for notifications from Webpushr, and the company has a guarantee that you’ll see a 500% return on investment – or your money back. Overall, Webpushr is simple, affordable web push notification software with a myriad of features to make in-browser messaging fun and easy.

Features ⚙️

  • Preset templates and notification designs for messages like product announcements, news alerts, and remarketing campaigns. You can even send out discounts, welcome messages, and sales on big days like Black Friday.
  • Custom prompts with settings to change around elements like colors, text, and even the languages shown on the in-browser messages.
  • Integrations with popular ecommerce and website building tools such as WordPress, WooCommerce, and Squarespace.
  • A proprietary artificial intelligence system that attempts to identify missed opportunities and help you reach that 500% ROI goal on the push notification service.
  • Comprehensive analytics to check out detailed subscriber information, delivery performance, and opt-in rates.
  • Impressive segmentation to target specific customers and groups based on their location, session information, and device.

Pricing 💵

All Webpushr features are included for all users, regardless of pricing tier. The main element that distinguishes between the various pricing tiers is the number of subscribers you can serve. So, you’ll only pay more if your subscriber list grows.

Here’s a list of the pricing plans from Webpushr push notification service:

  • Free – No charge for up to 10,000 subscribers.
  • Individual- $29 per month for up to 50,000 subscribers.
  • Startup – $49 per month for up to 100,000 subscribers.
  • Growth – $99 per month for up to 150,000 subscribers.
  • Enterprise – Custom pricing for lists larger than 150,000.

2. Pushnami

Pushnami with best managed push notifcation tools

The Pushnami name is synonymous with web push notifications for monetization, subscriber acquisition, and retention.

The tool offers sleek and unintrusive web notifications through desktop and mobile browsers, with a simple installation process and options to treat your most loyal customers like VIPs.

 

We enjoy that Pushnami utilizes what they call Pushnomics, its version of machine learning, to automate much of the message selection and targeting. You can schedule your campaigns on the push notification service to let them drip content throughout the year, as well as personalize each message so every customer feels special when they get a push notification.

Pushnami has the advantage of offering access to its API, making it ideal for experienced developers looking to integrate push notification software with their systems.

Features ⚙️

  • Options to send out in-browser notifications in browsers, mobile apps, or email inboxes.
  • Machine learning that caters to the uniqueness of your customers while automating the sending of web push notifications.
  • A dedicated account team you can contact on a regular basis with all questions.
  • Drip and trigger campaigns where the push notifications only get sent when a certain action occurs or some time has passed.
  • A/B testing to compare multiple message designs and see which ones perform the best.
  • Content automation and personalization that helps with showing you care about customers, with prompts about their shopping habits or using their name.
  • Versatile integration options, along with an open API to combine the Pushnami push notification software with other tools.

Pricing 💵

Pushnami only sells custom plans. Therefore, you must contact the company through its pricing page to get an idea of what you may be paying.

Having said that, Pushnami does offer free trials and demos for all plans.

If you choose to proceed with its push notification service, you can expect to end up with one of these two plans:

  • Enterprise – All features from Pushnami are included, but you manage the platform yourself.
  • Managed – You pass over control to the Pushnami team, which will manage your web push notifications like an agency. This makes it one of the best push notification services for larger companies.

3. SendPulse

Sendpulse with best push notification services for omnichannel marketing

SendPulse sells services for everything from email campaigns to chatbots, and SMS texts to web push notifications.

The advantage to a system like SendPulse is that you consolidate all your online marketing tools into one dashboard.

 

Third on our list of the best push notification services is SendPulse, which offers browser notifications on desktop computers and smartphones. It’s a flexible platform that features custom subscription requests, where you ask users to subscribe after certain actions or whenever they land on your site or try to leave.

Along with various automation and professional tools for segmentation and personalization, SendPulse appears to be a wonderful option for those in need of more than web push notifications.

Features ⚙️

  • A developer API to connect the SendPulse push notification software with other platforms like your CRM or CMS.
  • Options to let advertisers send notifications to subscribers, creating another moneymaking stream for your business.
  • Bulk and trigger messaging that only send out to customers when certain conditions are met.
  • Offline notifications that wait until the user comes back online to actually send it to them.
  • A/B testing to make side-by-side comparisons of designs and test for the best ones.
  • Personalization that lets you add user data in with messages.
  • Segmentation meant to target based on user location and other elements.
  • Automated push notifications that go out based on an RSS feed that you configure.
  • Custom subscription requests that show up when users spend a certain amount of time on your site, or when they make other actions.

Pricing 💵

SendPulse offers 2 pricing plans:

Basic plan – with free web push notification tools for up to 10,000 subscribers. The plan includes unlimited push notifications and basic features like automated messaging, personalized notifications, and an “RSS to web push” feature.

Pro plan – Offers a wide variety of pricing options based on subscriber counts. Here’s a list of the potential prices depending on the size of your contact list:

  • $19 per month – 30,000 subscribers, with everything in the Basic plan plus branding removal, API access, segmentation, A/B testing, priority support, and more.
  • $35 per month – 50,000 subscribers.
  • $45 per month – 75,000 subscribers.
  • $119 per month – 200,000 subscribers.
  • $550 per month – 1M subscribers.
  • $2,500 per month – 5M subscribers.

There are many other pricing plans between the ones listed above. This is just a random sampling of pricing levels.

4. Omnisend Push Notification Service

Omnisend offering a blend of email marketing and push notification software

Omnisend is much more than a push notification tool. It primarily serves business as an advanced email marketing tool for online stores.

That’s why we mainly recommend Omnisend as a push notification service if you’re already running an ecommerce shop or planning to start one.

 

Overall, the web push notifications from Omnisend are just as smooth and easy-to-configure as its email service. You can instantly retarget visitors and activate ecommerce-specific notifications for browser abandonment and transactions.

Features ⚙️

  • Push notifications meant to be triggered at certain times, like when a cart or browser is abandoned.
  • Transactional messages to explain to customers when their products are shipped.
  • Customizable push notifications with the ability to include links and images.
  • Audience targeting that tailors each message to each customer.
  • Sale tracking that attributes sales to the right marketing channels, like push notifications.
  • Additional tools to round out your omnichannel marketing strategy – complete with SMS, MMS, and email marketing for ecommerce.

Pricing 💵

Omnisend push notification services can be accessed for free. But, this free plan has several limitations – it only supports up to 250 contacts, who can’t go beyond 500 notifications and 500 emails a month.

You also receive push notifications in the Free and Standard plan. The Free plan allows for 250 contacts. For the Standard plan, the starting price is

As for the Standard and Pro plans, the amount you pay depends entirely on your subscriber count. The starting price on the Standard level is $16 for unlimited web push notifications and a maximum of 500 contacts.

Pro, on the other hand, removes all limitations on its email marketing services. Here are some pricing projections based on the number of subscribers:

  • $59 per month – This is the starting price for the Pro plan. It allows for up to 2,500 contacts.
  • $70 per month – For up to 3,000 contacts.
  • $90 per month – 5,000 contacts.
  • $150 per month – 10,000 contacts.
  • $715 per month – 50,000 contacts.

This is only a sample of the pricing available with the Pro plan. Omnisend has a calculator on its website for you to type in the exact number of contacts you have to see the pricing of its email and push notification tools.

5. OneSignal

OneSignal web push notification services

OneSignal offers a bit of everything in terms of marketing, but it mainly sticks to push notification services.

You can trigger push notifications in users’ web browsers and web apps, but also take advantage of OneSignal’s email marketing and SMS tools.

 

Features ⚙️

  • Different forms of notification, like web pushes, mobile pushes, and in-app pushes.
  • A wide variety of marketing tools for SMS and email marketing.
  • Analytics to check subscriber rates and click-throughs.
  • Segmentation that targets customer actions and locations.
  • Personalization so that you’re not sending out generic messages.
  • A/B testing to see which design works best.
  • Specific push notifications for announcements, cart reminders, and blog posts.
  • User integration notifications for when one user follows another user or when a message is sent.

Pricing 💵

OneSignal pricing is based on subscribers and features included. Each plan level has new features, but the pricing changes for that plan when you increase subscribers.

Here’s a look:

  • Free – $0 per month for limited personalization, unlimited API sends, A/B testing, and more.
  • Growth – Starting at $9 per month + $3 per 1,000 push subscribers. You get standard personalization, list uploading, confirmed deliveries, and advanced in-app messaging.
  • Professional – Starting at $99 per month + $3 per 1,000 push subscribers. You receive advanced personalization, priority support, CSV exports, advanced stats, and custom event tracking.
  • Enterprise – Custom pricing with features like custom segments, advanced user permissions, and onboarding.

Which are the best push notification services for your site?

If you’re still having trouble deciding on the best push notification software, consider these final recommendations:

  • 🏆 Webpushr – Best if you just want push notifications and an awesome free plan.
  • 💪 Pushnami – Ideal for larger businesses with special requirements for their push notification software.
  • SendPulse – If you’re interested in a full suite of marketing tools like push notifications, email marketing, and SMS.
  • Omnisend – Perfect for email marketing and push notification services on ecommerce stores.
  • OneSignal – Solid for multiple marketing tools and free push notification services on the free plan.

Here’s one more look at the main comparison table for all the five best push notification services:

Tool Free Plan? Pricing Segmentation Personalization A/B Testing Automation and Triggers Email Marketing or SMS Offered?
Webpushr From $29 / month with Zapier integration
Pushnami Must contact them for pricing Email marketing, not SMS
SendPulse From $19 / month both
Omnisend From $16 / month both
OneSignal From $9 / month both

Have you found your ideal web push notification software here? For any additional questions, drop us a line in the comments!

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Layout and presentation by Karol K and Chris Fitzgerald.

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Joe Warnimont

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