What colors are you using in your branding and marketing messages? Because whether you realize it or not, color psychology in marketing is subconsciously influencing the buying decisions of people visiting your website.
Color psychology is a fascinating area of study and there’s a ton of research about how colors influence marketing and branding. Different colors affect our moods and emotions in different ways, and also play a significant role when it comes to forming an opinion on a brand or product.
According to one study by researcher Satyendra Singh about the impact of color psychology in marketing [1]:
“People make up their minds within 90 seconds of their initial interactions with either people or products. About 62‐90 percent of the assessment is based on colors alone. So, prudent use of colors can contribute not only to differentiating products from competitors, but also to influencing moods and feelings — positively or negatively — and therefore, to attitude towards certain products.”
That’s just one study I looked at into color psychology in marketing — I dug up another 20 to find out more about how colors affect purchases and what you can do to improve your conversions.
