Since we have already discussed everything related to email marketing that’s happening on the blog itself, today let’s focus on what’s going on inside the inboxes of our subscribers.
In other words, here’s everything about the emails we send, the results we get, the campaigns we run, etc. And most importantly, what works and what doesn’t.
An overview of the kinds of emails we send
Basically, there are two kinds of emails that we usually send:
- “New post notifications” – where we tell people about something new being published on the blog.
- “Exclusive content” – guides, tutorials, other info that doesn’t get published elsewhere – things that are created exclusively for the newsletter.
I should also add that none of our emails are 100% automated. This means that new post notifications aren’t generated straight from the RSS feed, or aren’t copy-and-pasted from the post content. We write them one by one every time. Doing so, we can explain in detail what’s in every post and why someone would want to read it.
“But what about promotion?”
