When to send emails? What is the best day and the best time? I’d love to tell you it’s 11am on Tuesdays, but the truth is, it depends on your audience.
Urgh… the word that makes every marketer sigh — depends. Sure, in an ideal world you could email your list at 11am on Tuesdays and get a 100% open rate. But people aren’t robots. People are nuanced, work in different industries, use different devices, and have different day-to-day schedules.
That being said, there is some general data-based research you can follow on when to send emails to help increase your open rates. For instance:
- The best days to send emails are Wednesdays and Thursdays.
- The best time to send emails is between 10am and 11am.
If you have an email list with more than 2,000 subscribers, that generalized data isn’t going to cut it. You need data that’s focused on your audience that tells you the best days and times to send emails when they are more likely to be in their inbox.
