Email marketing automation is a cool concept, and one of those things that can give you lots of benefits without costing you much effort on a day-to-day basis.
For instance, current data indicates that businesses using automation software generate twice the number of leads than those using just broadcast emails.
In other words, if you’re a business doing anything online, then this whole email marketing automation thing might really be something worth getting into.
To help you with that, today, we get the elephant out of the room and do away with the no.1 obstacle you’re likely to face – which of the top email marketing automation tools to choose? This is where this comparison comes into play.
Thanks for this list. I have used Pardot, Esputinik, Hubspot, and Aritic PinPoint. From my experience I can say that Aritic PinPoint has helped me the most. While the other three are great, with Hubspot scalability was an issue. Pardot also fell short at some automation areas. And Esputnik did not really work well for me. Hope this helps.