How to Create a Landing Page in WordPress

If you’re building your first website, you might be wondering what a landing page is. A landing page is basically meant to represent a scenario in which the visitor comes to your WordPress website and lands on that specific page – effectively making it the entry point to your website.

Now, what landing pages in WordPress are about is grabbing that visitor and convincing them to take care of a given predefined action. In most cases, this is about getting them to subscribe to an email list, click a specific link/button, buy a product, or perform some kind of social-media-related activity (like clicking the re-tweet button).

In other words, the goal here is to take that new visitor and immediately put them through some marketing process on your WordPress site, as opposed to letting them wander around, looking for something to do.

So what makes landing pages on WordPress special?

Of course, you don’t actually need something like a landing page to try convincing your visitors to take some specific action. You can do so from any kind of page that can be built inside the WordPress platform or even from the homepage of the site itself.

However, the difference here is that a landing page (when executed properly) will always bring better results, due to its single-purpose nature, as opposed to a standard homepage which is usually built in a way that tries to present a load of different things and information.