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Ecommerce Stats: 60+ Facts Shaping Online Retail

Navigating the world of ecommerce can be like trying to find your way in a big city. You need a good map! That’s where this post listing 60+ ecommerce stats comes in (2023 data)! Think of it as your guide to everything ecommerce: from big-picture trends to the nitty-gritty details of sales and revenues.

These ecommerce stats also cover how customers behave online, why they abandon their shopping carts, and how businesses use marketing, social media, and email to boost their ecommerce sales.

Ecommerce Stats

Whether you’ve been in ecommerce for years or you’re just starting, these stats will give you a clear understanding of the field. Ready to explore the city of ecommerce? 🏙️🌆

Let’s get started!

Key findings for 2023

  • 2.14 billion people worldwide shop online. [1]
  • 93.5% of internet users worldwide have bought something online. [2]
  • It’s predicted that ecommerce will account for 95% of all purchases by 2040. [3]
  • Between 12 and 24 million stores are available online. [10]
  • In 2020, global retail ecommerce sales increased by 27.6%. [14]
  • In 2020, there was a 22.2% year-over-year increase in the number of people using proximity mobile payments globally. [5]
  • In 2022, 70% of companies that slash their budgets will sacrifice expenditures in brand building. [6]

 General market overview  and ecommerce stats 📈

Amazon’s net profit increased by 84% from 2019 to 2020. [4]

59% of brands acknowledge a plan for gathering first-party customer data. [6]

More than 67% of consumers worldwide who responded to Flow.io’s poll stated they made a cross-border purchase at least once. [7]

In 2021, visitors to the most prominent ecommerce and shopping websites in the world spent an average of over six minutes on each visit. They looked at an average of over six pages. [8]

Amazon is the leading marketplace for Millennials as 59% report that they always visit the giant first when shopping online. [9]

One in three online shoppers in 2021 were from the US and China. [11]

From 2019 to 2021, US ecommerce revenues increased from $360 billion to $469 billion. [12]

In 2020, Amazon had around 3.68 billion monthly visitors, making it the most popular online retailer in the world. [13]

WooCommerce powers 8.7% of all websites. [15]

There are more than 3.75 million live Shopify stores. [16]

In 2021, eBay’s net revenue for the year exceeded $10 billion for the first time. [17]

By June 2021, Amazon’s market cap had exceeded $1.7 trillion. [18]

👉 For more Shopify stats and data, check out our other resource.

Ecommerce stats on  sales volume and revenues  💰

🤑 Global online retail sales reached $4.9 trillion USD. And within the following four years, it is anticipated to rise by more than 50%. [19]

📅 Every week, 58.4% of internet users make an online purchase. Consumer electronics ($988.4 billion) 📟 and fashion ($904.5 billion) 👕 are the current categories with most spending. [20]

🛍️ Only 2.17% of visits to online stores result in purchases. [21]

⏱️ Ten times more than the US, China generates $351.65 billion in revenue from retail ecommerce sales in social (transactions performed directly on a social media platform). [22]

🛒 Ecommerce sales in Latin America were $85 billion in 2021, a 25% increase from $68 billion in 2020. [23]

📈 With 52.1% of all retail ecommerce sales globally and just over $2 trillion in total online sales in 2021, China continues to dominate the global ecommerce business. [24] / [25]

China has 824.5 million digital buyers – the most in the world – which accounts for 38.5% of the global total. [26] / [1]

46.5% of small- to medium-sized companies claim that offering free shipping boosts their profitability. [27]

Instagram leads the pack with an average order value of $65, followed by Facebook ($55), Twitter ($46), and YouTube ($38). [28]

🚀

According to projections, e-retail sales will reach $5.4 trillion in 2022. [19]

Ecommerce stats on  consumer behavior  🙋

46% of buyers are now more likely to buy pricey things like a vehicle online. [29]

Over 80% of online purchase returns are due to the item being damaged or broken. [30]

Only 60% of buyers agree that they receive personalized experiences, despite 85% of businesses believing they provide it. [31]

🤺⛷️🚴🤸🤼🧘🧜‍♀️🥷

62% of internet buyers claim that previous customer service had a big impact on their choice. [32]

Search engines are the most popular way for internet users to learn about businesses (31.7%), surpassing TV advertisements. [33]

When making purchases, about 51% of consumers consciously take sustainability and environmental friendliness into account. [34]

52% of online consumers are interested in buying from brands that share their values. And 66% of them would buy from companies who are open about where their products come from, their corporate culture, and how they treat their staff. [35]

As long as marketers are using directly shared data, 70% of consumers like personalization. [31]

65% of consumers prefer content in their language, even if it is of low quality, according to CSA Research’s study of 8,709 global consumers in 29 countries. [36]

61% of American online shoppers have bought something after following blog recommendations. [37]

The ability to shop whenever you want is the main benefit of internet shopping – as reported by global consumer report. [38]

While in a physical store, 65% of customers check for price comparisons on the web using their mobile devices. [38]

Before making an online purchase, 81% of shoppers investigate products on the web. [39]

81% of buyers prefer to trust the advice of their friends and family, instead of businesses. [40]

Ecommerce stats on  cart abandonment  🛒

  • The average global shopping cart abandonment rate is 69.57%. [41]
  • Shopping cart abandonment accounts for $18 billion in lost revenue each year. [41]
  • On average, 74.58% of online retail orders are abandoned, while the travel (81.31%) and airline (87.87%) sectors are the hardest hit. [41]
  • An improved checkout design can enhance conversion rates for ecommerce sites by 35%. [42]

👆 More than 75% of people leave websites that take too long to load. [42]

  • Exit-intent popups prove to be effective tools at stopping people from abandoning websites. They helped recover 53% of sessions. [43]
  • 24% of shoppers abandon their shopping carts when the site requires them to create an account. [44]
  • 69.57% of shoppers worldwide abandon their carts. [41]

👉 Get even more stats about shopping cart abandonment rates in our in-depth resource.

Ecommerce stats on  marketing, social media and email  📱

🎬🎨🛒📢

60% of customers claim to have made a purchase as the result of receiving email marketing communication. [45]

Over 60% of buyers prefer to be contacted by brands via email. [46]

Transactional emails generate six times as much revenue as other email campaigns and receive eight times as many opens and clicks. [47]

Revenue increases by 760% as a result of segmenting campaigns to email subscribers. [48]

Online shops with social media presences often generate 32% more sales than those without. [49]

13% of consumers are willing to pay more when a new brand or retailer has been endorsed by a social media influencer or celebrity. The number rises to 22% for customers between the ages of 26 and 35. [50]

Emails about abandoned shopping carts typically have a 45% open rate. [51]

74% of shoppers consult their social networks before making a purchase. [52]

📧 💸

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Sources
[1] https://www.statista.com/statistics/251666/number-of-digital-buyers-worldwide/
[2] https://optinmonster.com/email-marketing-vs-social-media-performance-2016-2019-statistics/
[3] https://www.nasdaq.com/articles/uk-online-shopping-and-e-commerce-statistics-2017-2017-03-14
[4] https://www.forbes.com/sites/shelleykohan/2021/02/02/amazons-net-profit-soars-84-with-sales-hitting-386-billion/?sh=366f75351334
[5] https://www.insiderintelligence.com/content/proximity-mobile-pay-on-rise-worldwide
[6] https://content.ascential.com/rs/897-MBC-207/images/WARC_Marketers_Toolkit_2021.pdf
[7] https://f.hubspotusercontent10.net/hubfs/8483863/FINAL_white-paper-cross-border-shopping-9x9_web.pdf
[8] https://www.similarweb.com/top-websites/category/e-commerce-and-shopping/
[9] https://inviqa.com/blog/millennial-retail-trends-online-retail-amazon-era
[10] https://learn.g2.com/
[11] Statista
[12] US Census Bureau
[13] https://www.statista.com/statistics/274708/online-retail-and-auction-ranked-by-worldwide-audiences/
[14] https://www.statista.com/statistics/288487/forecast-of-global-b2c-e-commerce-growth/
[15] https://w3techs.com/technologies/details/cm-wordpress
[16] https://wpshout.com/shopify-statistics/
[17] https://www.statista.com/statistics/507881/ebays-annual-net-revenue/
[18] https://www.statista.com/statistics/277483/market-value-of-the-largest-internet-companies-worldwide/
[19] https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/
[20] https://www.gwi.com/data
[21] https://www.statista.com/statistics/439576/online-shopper-conversion-rate-worldwide/
[22] https://www.insiderintelligence.com/chart/247600/retail-social-commerce-sales-china-vs-us-2021-billions
[23] https://www.statista.com/statistics/445860/retail-e-commerce-sales-latam/
[24] https://www.insiderintelligence.com/content/top-global-ecommerce-markets
[25] https://www.chinainternetwatch.com/30910/retail-sales/
[26] https://www.insiderintelligence.com/content/over-45-of-china-s-digital-shoppers-will-buy-via-livestream-2023
[27] https://multichannelmerchant.com/blog/shopping-cart-abandonment-is-your-shipping-approach-hurting-your-conversions/
[28] https://www.cmswire.com/digital-marketing/how-instagram-is-shaping-ecommerce-marketing-for-2019/
[29] https://www.retaildive.com/news/87-of-shoppers-now-begin-product-searches-online/530139/
[30] https://www.soocial.com/ecommerce-return-statistics/
[31] https://segment.com/blog/announcing-the-state-of-personalization-2021/
[32] https://www.shopify.com/research/future-of-commerce/future-of-ecommerce
[33] https://datareportal.com/reports/digital-2022-global-overview-report
[34] https://www.pwc.com/gx/en/industries/consumer-markets/consumer-insights-survey.html
[35] https://www.accenture.com/_acnmedia/Thought-Leadership-Assets/PDF-5/Accenture-The-rise-of-the-purpose-led-brand-Accenture-Strategy.pdf
[36] https://csa-research.com/Featured-Content/For-Global-Enterprises/Global-Growth/CRWB-Series/CRWB-B2C
[37] https://contentmarketinginstitute.com/articles/stats-invest-content-marketing/
[38] https://assets.kpmg/content/dam/kpmg/xx/pdf/2017/01/the-truth-about-online-consumers.pdf
[39] https://chainstoreage.com/news/study-81-research-online-making-big-purchases
[40] https://blog.hubspot.com/service/customer-acquisition-study
[41] https://wpshout.com/shopping-cart-abandonment-rate-stats/
[42] https://baymard.com/lists/cart-abandonment-rate
[43] https://optinmonster.com/case-study-fastrack-recovers-53-percent-of-abandoning-visitors/
[44] https://www.shopify.com/blog/shopping-cart-abandonment
[45] https://www.constantcontact.com/blog/email-marketing-statistics/
[46] https://www.statista.com/statistics/750858/us-consumers-preferences-brand-contact/
[47] https://www.campaignmonitor.com/blog/email-marketing/70-email-marketing-stats-you-need-to-know/
[48] https://www.campaignmonitor.com/resources/guides/email-marketing-new-rules/
[49] https://www.bigcommerce.com/blog/5-social-stats-for-online-storeowners/
[50] https://thrivemyway.com/ecommerce-stats/
[51] https://moosend.com/blog/cart-abandonment-stats/
[52] https://awario.com/blog/how-social-networks-influence-74-of-shoppers-for-their-purchasing-decisions-today/
Yay! 🎉 You made it to the end of the article!
Karol K

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