Ecommerce Stats: 60+ Facts Shaping Online Retail

Navigating the world of ecommerce can be like trying to find your way in a big city. You need a good map! That’s where this post listing 60+ ecommerce stats comes in (2023 data)! Think of it as your guide to everything ecommerce: from big-picture trends to the nitty-gritty details of sales and revenues.

These ecommerce stats also cover how customers behave online, why they abandon their shopping carts, and how businesses use marketing, social media, and email to boost their ecommerce sales.

Amazon’s net profit increased by 84% from 2019 to 2020. [4]

59% of brands acknowledge a plan for gathering first-party customer data. [6]

More than 67% of consumers worldwide who responded to Flow.io’s poll stated they made a cross-border purchase at least once. [7]

In 2021, visitors to the most prominent ecommerce and shopping websites in the world spent an average of over six minutes on each visit. They looked at an average of over six pages. [8]

Amazon is the leading marketplace for Millennials as 59% report that they always visit the giant first when shopping online. [9]

One in three online shoppers in 2021 were from the US and China. [11]

From 2019 to 2021, US ecommerce revenues increased from $360 billion to $469 billion. [12]

In 2020, Amazon had around 3.68 billion monthly visitors, making it the most popular online retailer in the world. [13]

WooCommerce powers 8.7% of all websites. [15]

There are more than 3.75 million live Shopify stores. [16]

In 2021, eBay’s net revenue for the year exceeded $10 billion for the first time. [17]

By June 2021, Amazon’s market cap had exceeded $1.7 trillion. [18]

👉 For more Shopify stats and data, check out our other resource.

62% of internet buyers claim that previous customer service had a big impact on their choice. [32]

Search engines are the most popular way for internet users to learn about businesses (31.7%), surpassing TV advertisements. [33]

When making purchases, about 51% of consumers consciously take sustainability and environmental friendliness into account. [34]

52% of online consumers are interested in buying from brands that share their values. And 66% of them would buy from companies who are open about where their products come from, their corporate culture, and how they treat their staff. [35]

As long as marketers are using directly shared data, 70% of consumers like personalization. [31]

65% of consumers prefer content in their language, even if it is of low quality, according to CSA Research’s study of 8,709 global consumers in 29 countries. [36]

61% of American online shoppers have bought something after following blog recommendations. [37]

The ability to shop whenever you want is the main benefit of internet shopping – as reported by global consumer report. [38]

While in a physical store, 65% of customers check for price comparisons on the web using their mobile devices. [38]

Before making an online purchase, 81% of shoppers investigate products on the web. [39]

81% of buyers prefer to trust the advice of their friends and family, instead of businesses. [40]