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50+ Top Shopify Statistics for 2023: Popularity, Sales, Revenue, Etc

Looking for some up-to-date Shopify statistics? 📈🛍️ Want to know how many people visit Shopify every day? How many live Shopify stores are out there? Or, most importantly, how much money Shopify merchants and Shopify itself are making? 🤔

You have questions and we have answers! We compiled a list of 50+ Shopify statistics (updated for 2023) to give you a behind-the-curtain look at what’s been going on with many people’s favorite ecommerce platform.

Here’s what you need to know about Shopify, its condition as of 2023, plus where the platform and its user base is likely heading in the near future.

Shopify Statistics

Key findings for 2023

  • There are more than 3.75 million live Shopify stores. [1][3]
  • In 2020, there were more than 58 million visits to Shopify stores. [6]
  • In 2021, Shopify generated $4.61 billion in revenue. [3][12]
  • Shopify achieved its first billion-dollar quarter in Q2 2021. [3]
  • Sellers located in North America generated $2.15 billion for Shopify stores, making up almost 74% of total revenue. [3]
  • Shopify’s valuation stands at over $25 billion and its stock has gained over 600% since the IPO. [14]
  • As of April 2022, the average revenue per Shopify customer was $88. [16]

Shopify usage and popularity 📈

The number of live Shopify stores rose by 201% between March 2020 and January 2022. Reaching more than 3.75 million live stores in 2022. [1][3] 🚀

There are more than 2.1 million daily active users visiting Shopify stores. [7]

In 2020, there were more than 58 million visits to Shopify stores. [6]

The average visitor to a Shopify store is active for a little over three minutes and goes through around three shops. [6]

Shopify employs 7,000+ contractors and employees. [3]


Among Shopify customers, you will find major brands, like Pepsi, Nestle, Unilever, and Budweiser, innovative brands, like Hawkers, Gymshark, and Leesa, as well as celebrities, like Kanye West. [19]

Shopify statistics around the world 🌎

Shopify is currently used by companies in 175 different countries. [22]

Shopify is available in more than 20 languages. [26]

Shopify statistics worldwide

Shopify statistics from North America

  • There are more than 6,000 stores on Shopify Plus. 67.49% of these stores are based in the US. [4]
  • Half of all Shopify users are based in the US. [3]
  • As of January 2022, the US accounts for the highest number of stores with Shopify, at 2,666,000+. The market grew by 178% from 957,000+ in March 2020. [1]
  • Of all retail ecommerce sales nationwide, Shopify websites claim more than 8.5% market share in the US. [13]
  • Sellers located in North America generated $2.15 billion for Shopify stores, making up almost 74% of total revenue. [3]
  • Californians make up the largest group among Shopify’s American customers. [8]
  • Currently, Shopify enjoys the largest ecommerce platform market share in the US – 32% (almost one in three) of online business use its services to power their stores. [18]

👆 Almost 70% of domains using Shopify are registered in the US. [4]

👆 A quarter of Shopify sellers come from Europe, Africa, and the Middle East. [3]

Shopify statistics from Europe

  • Among the top six countries with the highest number of Shopify live stores, Germany recorded the highest growth rate between March 2020 and January 2021 – 480.18%. [1]
  • Twisto, a BNLP brand, has over 1.5 million users in Poland and the Czech Republic and is planning to expand into Eastern Europe in 2022. [9]
  • Almost 58% of UK-based Shopify stores are also Instagram users. [25]

Shopify statistics from Asia

  • China is still the leader in the global ecommerce market. It accounts for a little over 52% of all retail ecommerce sales worldwide, enjoying total online sales at the level of just over $2 trillion in 2021. The country has world’s highest number of digital buyers (over 820 million), who make up almost 39% of the global total. [9]
  • 30% of Australia’s adult population owns a BNPL account, and younger shoppers make up a considerable part of this group. [9]

Sales and revenues 💰

📆 Shopify achieved its first billion-dollar quarter in Q2 2021. [3]

🤑 In 2021, Shopify generated $4.61 billion in revenue. [3][12]

🤝 As of April 2022, the average revenue per Shopify customer was $88. [16]

Shopify revenue growth 2018-2021Shopify revenue 2021 - quarter by quarter
  • In 2020, $119.58 billion worth of transactions went through Shopify stores. [3]
  • In 2020, online purchases made up almost 18% of all sales. In 2022, that number is expected to reach 21%. [9]
  • In 2020, Shopify merchants sold their goods and services to more than 457 million buyers. [2]
  • Over the past year, the number of shoppers who placed orders with Shopify websites has increased by almost 53%. [2]
  • In 2022, there is high likelihood that the global ecommerce market will total $5.55 trillion. [9]
  • In Latin America in 2021, there was a 25% increase in ecommerce sales, from $68 billion in 2020. [11]
  • Purchases via mobile devices from Shopify sellers captured over 70% of online sales via mobile over BFCM in 2021. [9]
  • Monthly recurring revenue has reached $95.1 million as of June 2021. [3]
  • Shopify’s valuation stands at over $25 billion and its stock has gained over 600% since the IPO. [14]
  • Shopify businesses earned $2.9 billion in sales during the Black Friday/Cyber Monday weekend in 2019. [15]

📈 There was a 15% increase in the cost per click for paid search ads between the second and third quarters of last year. [29]

📊 There was a 45% increase in customers purchasing from stores they’ve never used before during the lockdown period. [17]

  • Shopify has enjoyed a 76% growth in sales since 2021. [17]
  • One of the benefits of Shopify is a large affiliate program. Its participants can earn an average of $58 for each merchant who signs up for a Shopify paid plan. [21]
  • In 2018, Shopify paid more than $100 million to its partners, which is up from $79 million in the previous year. Also, the partner community involves more than 700,000 employed people, both directly and indirectly. [17]
  • You can make between $1,000 and $100,000 a month, depending on the type of offered products and the amount of traffic to your Shopify store. [6]
  • After giving a weaker outlook for growth in 2022, Shopify Inc. plunged 17% in Toronto, which is the most ever. [28]
  • Shopify claims that the full year revenue growth for 2022 will be lower than the 57% increase that took place in 2021. [28]
  • Since the beginning of 2022 the company has lost nearly C$100 billion (almost $79 billion) in market value. [28]
  • Over 40% of companies plan to increase investment in organic and paid search despite the changing digital ad landscape. [30]
  • 2020 was a challenging year for retail. However, the estimates are that worldwide retail ecommerce sales grew by almost 28% (a total of $4.280 trillion). [10]


Shopify’s contribution to Global Economic Activity is $319 billion. [24]

Other Shopify statistics

The Shopify App Store features 7,000 apps available for download. [12]

Since 2019 Shopify has added more than 3,000 new apps to its app marketplace. [3]

Shopify offers over 100 free and paid-for themes. [20]


Between 2019 and 2020, Shopify’s gross merchandise volume (GMV) increased by almost 96%. It is 170 times greater than its score from 2012. [3]

In 2020, there was a considerable increase in the number of partners who referred a merchant to Shopify in comparison to 2019 (42,200 in 2020 compared to 24,500 in 2019). [5]

When faced with a 3D product image, instead of a normal image, customers are twice as likely to buy the product. [23]

Shopify Plus is a plan dedicated for enterprise customers. It costs $2,000 monthly. Learn more about the Shopify pricing structure here. [19]

Since 2016 there’s been a 71% rise in online searches for “sustainable goods”. [27]

Email is the most effective marketing channel for Shopify sellers, generating conversion rates at the level of 4.29%. Other sources of conversions are search results – 3.04%, direct marketing – 2.93%, and social media – 1.81%. [6]

📧 📥

Want to learn more about how Shopify compares to its main competition? Check these out:

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