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Shopify vs WooCommerce vs BigCommerce vs Wix vs AdobeCommerce vs Jimdo

Online (ecommerce) stores are a very popular alternative if you’re looking for a viable business model. They can bring some great benefits to new business owners who want to get their hands dirty, so to speak, and offer their products to a wide audience. That’s why today we’re comparing the top 6 best ecommmerce and online store solutions available on the market. The one that most people are interested in is Shopify vs WooCommerce – and we’ll dive deep into it – but we’ll cover some of the other popular ones as well.

We’ve analyzed every important aspect that will help you develop a business in the ecommerce space… From pricing tables, features, design, ease-of-use, to hosting issues, pros and cons of each platform, target audience, number of product attributes allowed, marketing optimization, and more.

Shopify vs AdobeCommerce (formerly Magento) vs WooCommerce vs BigCommerce vs Wix

By the time you’re done, we hope you’ll come to view this post as your “complete guide” to getting started with an ecommerce platform. We also hope that you’ll be able to better decide between the 6 most popular options: Wix, Shopify, AdobeCommerce (formerly Magento), WooCommerce, BigCommerce, and Jimdo.

If you’re in a hurry and just want to get a basic overview, below is a comparison chart of the top ecommerce store options at a glance, including of course, Shopify vs WooCommerce:

Shopify vs WooCommerce vs BigCommerce vs Wix vs AdobeCommerce vs Jimdo
Wix Shopify AdobeCommerce (formerly Magento) WooCommerce BigCommerce Jimdo
PRICE (MONTHLY)* $32.00,
Must Contact Adobe For Pricing $0 $29.00,
EASE OF USE  10 / 10   10 / 10  7 / 10 8 / 10 9 / 10 9 / 10
OVERALL SCORE  10 / 10   10 / 10  7 / 10 8 / 10 9 / 10 8 / 10
*Prices reflect the monthly price when purchasing up front for one year. Month-to-month plans have a higher per month cost.





Based on the plan: $32.00, $32, $59 (per month; paid annually). You can also get a custom (enterprise) plan. Wix pricing tags are presented in your local currency and vary by region. The prices shown here are based on U.S. plans.


  • Wide selection of professionally designed templates.
  • Drag-and-drop store builder built-in.
  • WIX ADI for automated site building.
  • Advanced SEO tools.
  • Get a complete financial overview via the dashboard.
  • Photo galleries for showcasing your products.
  • Optimized for mobile use.
  • Global shipping and tax management.
  • Secured shopping cart.
  • Easily track every order.
  • 300 fully customizable templates filtered by categories.
  • Tons of additional web apps and services available.
  • Hosting included.


  • Comes with tons of templates filtered in many categories. No matter the purpose of your store, you will surely find a template that will fit your website.
  • It offers free hosting and the freedom to make your store look exactly the way you imagine it. If that’s not enough, Wix also helps you by providing video tutorials on how to use the platform.
  • It has integrated Wix HTML5 editor for customizing every page, and a drag-and-drop builder.
  • Use Wix ADI and Corvid to elevate your customization game to new heights.


  • While customization is generally a positive feature of an ecommerce builder, the downside is that by being able to customize virtually everything, it can feel confusing. This is because you have to literally create the site by yourself and choose everything from the template to the design of the buttons, menus etc.
  • Shows only two product attributes: size and color.


People who want a functional website that they can build on their own, and who also need an ecommerce component to go alongside it.


All you have to do is sign up, choose a category for your design, and then pick a template. Wix directs you through all the offerings and options. Overall, this is what every non-technical user needs! Every customization and change are a piece of cake. You can choose this alternative ecommerce tool (vs AdobeCommerce or the other ones) if you’re very new to the topic.


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Based on the plan: $5.00, $24.00, $69, $299 (per month; paid annually).


  • More than 100 professional Shopify themes.
  • Stores are mobile-friendly.
  • Scalable pricing plans.
  • You can edit HTML and CSS directly.
  • You can hook up your own domain name.
  • Usable website builder.
  • Robust Shopify app store for boosting functionality.
  • Full blogging platform available.
  • Marketing and SEO optimized (social media integration, product reviews, email marketing, discounts).
  • Unlimited bandwidth.
  • Site analytics.


  • Shopify offers free hosting. That means you won’t have to do anything else other than getting an account and then creating your products right away.
  • Comes with many SEO options and social links. This will help you with your product and website promotion.
  • The admin area interface looks modern and user-friendly. It feels pretty intuitive for users of all experience levels.
  • Shopify offers awesome 24/7 support and the wait time to get a support agent on live chat is quick.


  • Shopify doesn’t offer more than their three default product attributes. Every product in the store is defined by its size, color, and material. You can add lots of options for each of these parameters, but you can’t create new ones.


This tool is a good option for both beginners and seasoned ecommerce pros alike. Beginners will appreciate the friendly design that takes you by the hand through the whole process of building a great-looking store. While professional users can take advantage of the multitude of customizations and settings that Shopify has to offer.


Shopify offers a simplified way of launching an online store that’s approachable for everyone. All you have to do is create an account, select a free Shopify theme, easily customize the design, and that’s it. Simply follow the instructions on the left-hand side menu, add products and their details, and select your preferred options. Going from store concept to a live online shop is very straightforward.


AdobeCommerce (formerly Magento)

AdobeCommerce (formerly Magento)


There are two plans – Adobe Commerce Pro and Managed Services – but Adobe doesn’t publicly show the price. They ask you to contact them to get pricing information.


  • Complete with real-time inventory data and sourcing algorithms that expedite fulfillment.
  • Uses AI driven product recommendations across key touchpoints to drive higher conversion rates.
  • Manage quotes with the same ease as orders and use the same branding across all sites.
  • Control the look and feel of your store with thousands of extensions and themes in the marketplace.
  • Scalable with a modular core and headless capabilities so you can integrate new technologies with it.
  • Provides actionable data analysis and automates back-end workflows via Adobe Sensei AI.
  • Manage multiple sales channels and brands from one platform.


  • It comes with a modern, drag-and-drop page page builder, which allows you to quickly create content for your online store without the need to hire a web developer.
  • AdobeCommerce integrates with other Adobe products like Analytics, Target, Experience Manager, and Creative Cloud to help you personalize your customers’ shopping experience at a high level.


  • The layout can feel a little complicated and overwhelming to users.
  • The premium plan is extremely expensive.


AdobeCommerce definitely offers a set of complex settings and options for starting and growing a big business. If you need it for big companies and enterprises, it will surely help you develop a great store, with everything on the list checked.


AdobeCommerce’s design has somewhat of a steep learning curve. Overall, when comparing it to Shopify or other ecommerce tools, it can take a while to get comfortable in the driver’s seat. But for more advanced users, it’s an ecommerce option that offers a lot of tools one would need when building a larger online store.





Based on the plan: free – it’s a WordPress plugin.


  • Bundled with payment gateways … PayPal, BACS and Cash on Delivery.
  • Options to offer free shipping or flat rate shipping.
  • Awesome WooCommerce addons for useful features.
  • Reporting on incoming sales, reviews, inventory levels and general store performance.
  • Configure tax settings with tax classes and local tax rates.
  • Marketing campaigns (discount options, usage limits, product/user restrictions, etc.).
  • Built as a WordPress plugin and available from the wp-admin of your site.


  • Comes with user reviews and ratings. Clients can easily vote every product by adding ratings to their comments.
  • WooCommerce lets you get started with little to no investment.
  • It comes with nicely organized reports. They are carefully filtered in specific categories: sales by date, by product, by category, coupons by date etc.
  • WooCommerce is a free plugin. All you have to do is to download it and start adding products right from your WordPress dashboard.


  • Even though WordPress is free, it doesn’t come with free hosting. So you will need to pay for it separately.
  • Even though it’s simple, you still need to take care of the setup on your own – which involves downloading and then installing the plugin on your WordPress site. If you don’t have a WordPress site, that’s even more work. A WooCommerce-friendly theme helps too.


People who can benefit from this plugin the most are those who work with the WordPress platform. If you already own a WordPress website, have your own hosting, and everything is going well, all you need to do is install WooCommerce. It’s that simple. If that’s not the case, then you’ll need to create a new site from scratch.


This plugin is pretty straightforward once you install it on your WordPress site. You can customize everything from within your dashboard, test it, and change all the variables until you’re satisfied with the result. As long as you know a little bit about WordPress, it should be smooth sailing. Overall, WooCommerce makes WordPress people’s lives easier when they need an ecommerce store installed. The plugin itself works smoothly, provides helpful features and is user-friendly. When we compare Shopify vs WooCommerce or vs other tools on this list, WooCommerce seems like a nice option to go with – especially for those who are already familiar with WordPress.





Based on the plan: $29.00, $79, $299 (per month; paid annually).


  • Stores are mobile-friendly.
  • SEO-friendly.
  • Sell products on social media with BigCommerce.
  • Built-in marketing features.
  • Design options: themes, point-and-click tools, customizable CSS/HTML.
  • Integration with hundreds of leading accounting, marketing, and inventory management systems.
  • You can hook up your own domain name.
  • Reports, and payment gateways built-in.


  • The admin page is very user-friendly and guides you through every step. It has an integrated drag-and-drop builder, which makes it even easier to use.
  • BigCommerce comes also with free hosting and with a variety of themes, both premium and free. Also, it gives you the option to code your own theme right on the site in a special HTML/CSS editor. So if you’re good at coding, you can personalize your design.
  • The customer database provides a lot of information on every client, which allows you to get very familiar with your audience and your customers.


  • Despite its great features and its friendly layout, BigCommerce doesn’t offer a free plan or a cheap entry-level plan.


This can be a good choice for big companies because the platform works efficiently on big installs.


It’s similar in complexity to AdobeCommerce when we take into account its settings and features. The admin page is a bit easier to navigate though. It should be relatively easy to create a shop with BigCommerce, which makes it a good overall alternative to Shopify or WooCommerce or other tools on this list.





Based on the plan: $18.00, $24 (per month; paid annually). These two plans are specifically for launching an online store. Jimdo also offers other website-only plans, including a free option that lets you get a feel for how it works.


  • Modern design templates, covering a lot of niches.
  • Possibility to use your own domain name.
  • Customizable themes.
  • PayPal integration (including credit cards).
  • Allows test orders.
  • No transaction fees.
  • SEO-friendly.
  • Mobile responsive.
  • Mobile apps available.
  • HTML5 compatible.
  • Drag-and-drop content editing.


  • Easy setup. Helps point you in the right direction by asking about the purpose of your website.
  • Really user-friendly interface.
  • Allows you to launch a new ecommerce store in minutes.


  • The entry-level plan limits you to 15GB of storage and 50 pages, so if you start to scale, you’ll have to upgrade.
  • Editing your product details isn’t as straightforward compared to Shopify or WooCommerce.


Jimdo looks like a really good solution for people who want to launch an ecommerce store fast, and would prefer for the platform to suggest the best possible settings for them.


Jimdo is really effective when it comes to letting you launch a basic ecommerce store fast. There’s only minimal configuration, and all the settings are quite easy to grasp (only product editing isn’t perfect). In the end, Jimdo can save you if you need an online store ASAP.


The winner?

For me,  after experimenting with each platform on this list, Wix  is my preferred choice for building an ecommerce store (previously, it was BigCommerce). You might want to check other Wix alternatives so you can compare them before deciding.

The main advantage of Wix over BigCommerce is that Wix has a free plan available. In addition, I felt very comfortable setting up my hypothetical ecommerce store and playing around with the various features offered by the platform.

Now, if you’re on #TeamWordPress, then you might argue with me – and I get it. If you already have WordPress installed and you have a site set up, then WooCommerce makes more sense for you. All you have to do is install the free WooCommerce plugin and you’re good to go. It’s a no-brainer.

However, a non-WordPress user would have several more steps to go through in order to create an online store from the ground up. They’d need to get a hosting account, install WordPress, and only then install WooCommerce. Not an impossible to-do list, but maybe not quite as easy as using Wix, which has all of that built into it already.

Overall, if you don’t need a complicated store with advanced features and customizations, then you can’t go wrong with either  Wix, Shopify, or BigCommerce .

Shopify vs WooCommerce vs BigCommerce vs Wix vs AdobeCommerce vs Jimdo
Wix Shopify AdobeCommerce WooCommerce BigCommerce Jimdo
Must Contact Adobe For Pricing $0 $29.00,
EASE OF USE  10 / 10   10 / 10  7 / 10 8 / 10 9 / 10 9 / 10
OVERALL SCORE  10 / 10   10 / 10  7 / 10 8 / 10 9 / 10 8 / 10
*Prices reflect the monthly price when purchasing up front for one year. Month-to-month plans have a higher per month cost.

By the way, do you have any first-hand experience comparing Shopify vs WooCommerce or any of these other ecommerce solutions? Feel free to share your thoughts.

Don’t forget to join our crash course on speeding up your WordPress site. Learn more below:


Layout, presentation and editing by Karol K.

Yay! 🎉 You made it to the end of the article!
Adelina Tuca

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mi casa
April 15, 2018 1:29 pm

I hope someone sees this…….. I came across this page while searching for a replacement to big commerce. why? 1. I was paying $70/month and because I went over some random, magical number I now have to pay $250/month. 2. whether you’re paying the $70 or $250 you have zero customer service. 3. The new “front line” at big commerce is comprised of very, very young adults which whom have little training and no etiquette. 4. You can no longer speak with anyone other than the front line. 5. The new themes at big commerce are called “stencil themes”. If somehow you were able to use one without modifying it in any way you would have limited support. Change the theme in any way and they no longer support it. (if you simply paste an ssl into your footer you no longer have support). Nut shell, I’ve been with big commerce since they started and I am using an older worn out broken down blueprint theme, it’s costing me $250/month, I get no support, no email and after approx. 10 phone calls and over 20 emails I learn that whether I choose a new free template or purchase one I… Read more »

Wine Twat
March 24, 2018 3:29 pm

How easy is it to 1) Register or transfer your own domain to each of the above (and how much extra does that cost) – and 2) Update your DNS so you can use Google Apps for your email and spam filtering?

December 26, 2017 1:46 pm

Prestashop must be mentioned. Has a huge market share still.

jeff chong
December 22, 2017 2:44 am

Thanks for your comparison.
Currently, we’re using the Shopify. So far I think is is ease to use but if you are using the API to import or update the products inventory, it may be painful because it is using the leaky bucket algorithm which not allow you submit too many API request in a period of time.
I’ve used Opencart, it is easy customise and lots of plug-in to install but it is not really SEO friendly.
Magento – you may need to join a course to learn how to customise the layout and add an extra attributes etc..

Marco Bernardes Pereira
November 9, 2017 11:51 pm

Hi, Adelina Tuca. Thank you for all information. I’m in Brazil. Do you think that both, wix or woocommerce, would work well if I have “many” different products to sell? I mean, you think any of these plataforms would work smoothly and withou technical problems doesn’t matter the number of products and sales I have? thanks!

August 10, 2017 1:18 pm

I would say Woocommerce. We have build sites using all these platforms, our customer find Woocommerce is easy to use & manage. Based on user-friendliness feature it will be Woocommerce & Magento

June 29, 2017 11:31 pm

Ease of use score is 10 for Bigcommerce???!!!!!! Really?! That’s actually something that many other reviews consider as drawback for Bigcommerce because it’s not that easy to set up integrations. It doesn’t seem like a bios-free review. I have a website on Big Commerce and every integration is a pain. Customer service is not that knowledgable and very few times they could help me with issues. Just like this commenting system that you are using; “Disqus” There is no way to set up such an easy to use and great service like Disqus on Bigcommerce new template called Stencil and being on the phone for 50 minutes does’t solve anything. I don’t recommend Bigcommerce and currently trying to find the best migration solution.

Priya Ganesh
May 16, 2017 4:23 pm

Nice comparisons and gives a clear idea for users to choose ECommerce CMS for their business. Woocommerce & Magento is my personal favorite.

David B. Smith
March 31, 2017 3:35 am

I’m not real knowledgeable about ecommerce, but it seems to me that one big detail (please correct me if I’m wrong) that wasn’t taken into consideration at all is that Shopify comes with a whole product source / dropshipping solution not available with others. I don’t know about all of the others, but, WooCommerce for example, you have to have your own product unless you use a plugin that lets you sell as an affiliate for sites like Amazon. Am I correct about this?

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