Over the past few years, we have seen increased efforts to better position and market the WordPress brand. Along with these efforts, we now have a Brand Writing Style Guide that defines how the WordPress voice should sound and what tone it should convey. The brand book was first created in August 2018 and has undergone several updates since then. It serves as a manual for all marketing messages, campaigns, and communication from WordPress.
However, the place where the brand book should have the most influence is the CMS itself – the interface, the dashboard, the WordPress Admin. This is the product that powers 43.5% of all websites. This is where the brand can make the biggest impact.
Of course, there’s WordPress.org, Make WordPress, and social platforms like X/Twitter or even TikTok now. But these channels have limited reach, targeting just a portion of WordPress users – what we often refer to as “the WordPress community.” The average user doesn’t follow WordPress developments or attend WordCamps.
