This survey continues a post from around a month ago discussing the tone and voice of WordPress’s written content, and recommending a community-approved writing style guide.
The post led to a lively discussion about the nature and aims of WordPress content. This survey is an effort to get a sense of what the WordPress community as a whole thinks.
Survey details
View the full survey as a PDF here.
Sections
The survey consisted of five short multiple-choice sections:
- “Current experience,” which asked for general impressions on the written tone of WordPress.
- “Current tone,” which asked respondents to identify the current tone of WordPress using a number of qualities (“lively,” “formal,” etc.)
- “Ideal tone,” which asked respondents to identify which of these qualities they would want for WordPress content.
- “Specific content,” which asked respondents to choose between four options for a given piece of WordPress content.
- “About me,” which asked respondents for information about how they use WordPress.
Answer format
All multiple-choice answers had five options: “1 – Strongly disagree,” “2 – Disagree,” “3 – Neutral,” “4 – Agree,” “5 – Strongly agree.” Each test section also had a space for free-text comments.
Respondents
We tried to find as diverse and unbiased a set of respondents as possible. We posted to social networks (ManageWP, Twitter, LinkedIn, and Reddit), as well as on WPShout itself.
A total of 69 respondents completed the survey. No questions were mandatory, so some questions were not answered by all respondents.
Results
Current experience
“WordPress’s written tone is right for me.”
1 – Strongly disagree | 2 – Disagree | 3 – Neutral | 4 – Agree | 5 – Strongly agree | Total |
2 | 14 | 13 | 22 | 16 | 67 |
“I believe that WordPress’s written tone is right for the large majority of its users.”
1 – Strongly disagree | 2 – Disagree | 3 – Neutral | 4 – Agree | 5 – Strongly agree | Total |
2 | 13 | 26 | 19 | 8 | 68 |
“I find that WordPress content speaks with a single, well-defined voice.”
1 – Strongly disagree | 2 – Disagree | 3 – Neutral | 4 – Agree | 5 – Strongly agree | Total |
3 | 16 | 21 | 21 | 7 | 68 |
“My user experience could be significantly improved by changes to the tone of WordPress content.”
1 – Strongly disagree | 2 – Disagree | 3 – Neutral | 4 – Agree | 5 – Strongly agree | Total |
11 | 16 | 15 | 20 | 6 | 68 |
Respondent comments on section
With increasing numbers of corporate and corporate-thinking users, the jolly Texan tone is less and less relevant to the userbase. Which is unfortunate.
Its fine as it is
I find that WordPress’s tone largely caters to a few individuals that think it is “cool” or “funny”. These few individuals seemingly cannot care less and don’t want to take the responsibility that the software is no longer only used by a few nerds who live in the attic of their parent’s house. WordPress proudly claims to power more than 20% of websites globally, please let that reflect also in a more mature then, or otherwise hold your mouth forever.
I think things break down in the ecosystem of open source plugins and themes, but other than publishing tone standards (with voluntary oversight), I’m not sure how one would control this (or whether one *should* – this is open source, after all)…
Being “in the middle” (neither neophyte nor advanced), I find sometimes that the WP content needs to be clearer and/or to have more pointers to stuff I need to learn to understand the topic at hand.
Current tone
Descriptor | 1 – Strongly disagree | 2 – Disagree | 3 – Neutral | 4 – Agree | 5 – Strongly agree | Total |
Friendly | 1 | 2 | 24 | 26 | 14 | 67 |
Respectful | 1 | 10 | 26 | 14 | 16 | 67 |
Funny | 9 | 21 | 18 | 15 | 4 | 67 |
Helpful | 3 | 10 | 17 | 28 | 10 | 68 |
Formal | 16 | 18 | 17 | 13 | 2 | 66 |
Lively | 3 | 10 | 29 | 22 | 2 | 66 |
Professional | 7 | 16 | 11 | 24 | 8 | 66 |
Consistent | 7 | 12 | 19 | 20 | 9 | 67 |
Respondent comments on section
Its fine as it is
Has elements of each at times, but seems to be all over the place.
I do agree some will ‘hear’ at least a few messages as flip and perhaps unprofessional. I was just helping a newbie and she needed some encouragement! Mail Chimp, for instance, is often breezy and never negative.
Ideal tone
“I wish WordPress’s written tone were more…”
Descriptor | 1 – Strongly disagree | 2 – Disagree | 3 – Neutral | 4 – Agree | 5 – Strongly agree | Total |
Friendly | 6 | 2 | 31 | 15 | 10 | 64 |
Respectful | 3 | 5 | 30 | 14 | 13 | 65 |
Funny | 12 | 13 | 28 | 12 | 2 | 67 |
Helpful | 1 | 2 | 13 | 25 | 22 | 63 |
Formal | 8 | 12 | 25 | 13 | 4 | 62 |
Lively | 5 | 6 | 41 | 11 | 4 | 67 |
Professional | 4 | 4 | 27 | 15 | 16 | 66 |
Consistent | 1 | 2 | 25 | 11 | 24 | 63 |
Respondent comments on section
I don’t care whether its “lively” or dull – only that it helps me learn. What I like about the WP content is it never (seldom?) puts anybody down (e.g. StackOverflow) for their naivete.
Its fine as it is
Funny – what’s funny depends mostly on the listener/reader. Hard to gauge; hard to translate. Sounding lively, while maintaining consistency and helpfulness, on the other hand seems doable.
There is a balance between being formal which WP doesnt need and being respectful & professional
Specific content
Default tagline
Just another WordPress site | 9 |
Another fine WordPress site | 10 |
Proudly powered by WordPress | 17 |
Powered by WordPress | 31 |
Total | 67 |
Logged-in text
Howdy, [username] | 12 |
Hi, [username] | 10 |
Welcome, [username] | 25 |
Logged in as [username] | 21 |
Total | 68 |
Install success message
Success! WordPress has been installed. Were you expecting more steps? Sorry to disappoint. | 9 |
Success! WordPress has been installed. We can’t wait to see what you’ll create with it. | 19 |
Success! WordPress has been installed. You can now log in and manage your site. | 23 |
WordPress has been installed successfully. | 15 |
Total | 66 |
Admin footer message
Thank you for creating with WordPress. (Looking for it? Scroll up.) | 4 |
Thanks for creating with WordPress. | 6 |
Thank you for creating with WordPress. | 26 |
Thank you for using WordPress. | 31 |
Total | 67 |
Default 404 message
This is somewhat embarrassing, isn’t it? It seems we can’t find what you’re looking for. Perhaps searching can help. | 20 |
We’re sorry, but no content was found at this address. Please doublecheck the address, or try a search of the site. | 23 |
Sorry, no content found at this address. Please check the address, or try a site search. | 14 |
Page not found (HTTP error 404). Please check the address, or search the site for the requested resource. | 9 |
Total | 66 |
Quick draft placeholder text
It’s drafty in here… | 6 |
What’s on your mind? | 16 |
Begin writing post draft | 33 |
Enter text here | 13 |
Total | 68 |
Respondent comments on section
Install Success Message: How about something like “Success! WordPress has been installed. Not go create something!” Even though I like “We can’t wait to see what you’ll create with it” best out of the options, I feel like something more directed at the user would be better. It would be pretty awesome if the folks at WordPress are fans of my sites, but I’m pretty sure they won’t be going out of their way to visit. 🙂
Being helpful and providing clear instructions is far more important than being clever and witty.
About me
I use WordPress…
Multiple times per day | 48 |
Every day or almost every day | 6 |
Several times per week | 10 |
Once or less per week | 4 |
Total | 68 |
I mainly use WordPress as a…
Blog or site owner: small business or individual | 18 |
Blog or site owner: large business or corporate | 3 |
Web designer or web developer | 31 |
Technical expert (coder, core contributor, plugin author, etc.) | 12 |
Other | 4 |
Total | 68 |
Level of WordPress experience
Beginner | 4 |
Intermediate | 20 |
Advanced | 31 |
Expert | 13 |
Total | 68 |
Language background
Native English speaker, North America | 39 |
Native English speaker, outside North America | 14 |
English as a second language speaker | 14 |
Total | 67 |
I primarily use…
The American English-language version of WordPress | 64 |
A translated version of WordPress | 4 |
Total | 68 |
Respondent comments on section
Additional respondent comments
Analysis
“Current experience” section
Most users’ experience of WordPress is probably not severely hampered by its text content.
A slim majority (57%) of respondents said that the tone of WordPress is right for them. This number might be higher in the WordPress community as a whole (if dissatisfied people were more likely to take the survey). Less than half (38%) believed that changes to WordPress text content could significantly improve their user experience. Overall, most users’ experience of WordPress is probably not severely hampered by its text content.
More than one-third of respondents believed that their experience of WordPress could be significantly improved by changes to its text content.
However, many users did not feel WordPress’s tone was right for them, and a large minority of respondents (more than one-third) believed that their experience of WordPress could be significantly improved by changes to its text content. This number is probably still significant even accounting for survey biases and a limited sample size.
Participants were split as to whether WordPress content speaks with a single, well-defined voice; less than half agreed.
“Current tone” section
A slim majority of respondents found WordPress content “friendly” and “helpful.”
A slim majority of respondents found WordPress content “friendly” and “helpful.” Although less than half of users reported finding content “respectful,” many answered “neutral,” likely meaning “no answer.”
Less than half of users found WordPress content “consistent.”
One descriptor that seems obviously desirable is “consistent”; less than half of users found WordPress content “consistent.” Comments (in this section and elsewhere) reinforce this impression.
“Ideal tone” section
A substantial majority of users wished WordPress text content were more “helpful”; most wished it were more “consistent”; and a large minority wished it were more “professional.”
Because this section was written with the prompt “I wish WordPress’s written content were more…”, most answers have few “Disagree” responses. (We phrased the questions this way in an effort to draw out desired changes in WordPress as it is now, not just to find respondents’ “favorite qualities.”)
A substantial majority (75%) of users wished WordPress text content were more “helpful”; most (56%) wished it were more “consistent”; and a large minority (47%) wished it were more “professional.”
“Specific content” section
For each of the prompts in this section, I wrote sample content from four main “voices”:
- Irreverent and “jokey”
- Friendly and informal
- Somewhat friendly but more formal
- Dry and technical
The most highly endorsed options tended to be as helpful and descriptive as possible. Of the four voices, only the irreverent, “jokey” voice was never the most highly endorsed option.
Each prompt contained a piece of real WordPress content, put in the voice that it seemed to match (voices 1 through 3 at different times).
Respondents favored different voices at different times. The most highly endorsed options tended to be as helpful and descriptive as possible, and tended to be more “dry” or literal: for example, “Begin writing post draft” rather than “What’s on your mind?”
Of the four voices, only the first voice (irreverent and “jokey”) was never the most highly endorsed option, regardless of whether it was the existing WordPress text or not.
“About me” section
Most respondents were WordPress developers. A large minority did not speak North American idiomatic English, and many were nonnative English speakers.
Most respondents were WordPress developers, with a significant number of both small site owners and technical experts but few large site owners. Most respondents were intermediate to advanced WordPress users, and a large minority were WordPress experts. Very few (6%) were WordPress beginners.
Many (21%) were nonnative English speakers; however, very few (6%) used translated versions of WordPress. A large minority (42%) did not speak North American idiomatic English.
Overall impressions
First, the survey has some clear limitations, including a small sample size and the possibility of bias in the people who responded. We tried to collect as many responses, from as many kinds of users, as possible.
Regardless of their level of current satisfaction with WordPress’s text content, most respondents wish that it were more helpful, and more consistent.
Respondents report mixed feelings about WordPress’s text content. A slim majority of respondents say WordPress’s overall tone is right for them. However, improvements to WordPress’s written tone could improve the experience of a substantial minority of users. Regardless of their level of current satisfaction with WordPress’s text content, most respondents wish that it were more helpful, and more consistent.
WordPress could improve by speaking with a clear, well-defined voice, and making sure text content is as clear as possible in its technical details.
Based on survey results and respondent comments, the main thing WordPress could probably improve about its text content is simply to speak with a clear, well-defined voice. Most users also appear to prefer text content that is as clear as possible in its technical details, and they have an evident preference for clarity over—although not necessarily instead of—humor. At least in terms of this survey, irreverent and goofy humor is rarely users’ preferred way to receive WordPress messages.
Lastly, a significant concern is that WordPress text content is often strange, off-putting, or difficult to translate for both nonnative English speakers and native speakers outside North America.
In conclusion…
Thank you for reading! I hope readers will understand this survey as a good-faith effort to learn what kind of text content will best serve the WordPress community.
What do you think about the results? Please leave a comment below!
Lastly, thank you so much to everyone who took the survey!
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