Skip to content

Effective Landing Pages for WordPress

If you have absolutely anything you want people to do when visiting your website — be that subscribe, download, purchase,  whatever — you need a landing page.

I realised I needed a landing page earlier this year after I released my eBook WordPress Blogging Guide and nobody was downloading it! This puzzled me as it was, you know, free.

I figured I needed a landing page of sorts. The graph above shows downloads from July, when the eBook was launched, through October. I added the landing page at the start of October and it nearly doubled download rates.

What did I do to make this magical landing page? Not much, actually. I just cut out everything that wasn’t the content. That mainly just meant stripping out the sidebar and making the content area smaller by default. I also added an extra call to action and changed the copy around slightly. Below is a side-by-side:

It’s fairly simple stuff and by this point hopefully I’ve persuaded you you might as well give one a go, so I’ll show you how I did mine and then take you through the other options.

Simple styling; simple solution

My favourite bit about how I turned my normal post into a landing page is just how damn simple it is. All I did was create an extra category, “Landing” and add some styling that applies whenever that category is selected. If you use your categories more religiously than I do, the same thing works with tags or any other taxonomy you want to add.

I used that handy little WordPress function, body_class, which I’ve written about before. I then added a couple of lines of CSS I needed to think down the site and used body_class to target it.

The final product was a mere four lines of CSS:

.single-landing .container{ width:1100px; }
.single-landing #sidebar{ display:none; }
.single-landing #main { margin: 0 0 40px 5%; }
.single-landing .entry-meta{ display:none; }

And that’s, uh, all there is to it. The .single-landing class is applied by body_class and targets posts which have the category landing, so there’s no worry about this showing up on archives or anywhere else. The best bit is that to use the same thing again, all I have to do is tick a category.

If and when I want to track stats, I don’t need them built straight into my dashboard; I’ve got Google Analytics to handle that for me.

It’s not a bad solution.

The plugin options

There are, however, vastly more complicated options and when I was first checking out my options these seemed to dominate the landscape.

Premise is a premium option… with a premium price tag.

Copyblogger Media’s Premise seemed to be the option that all the cool kids were using, and for your $165 you get some nice features like A/B testing, but for $165, you’d kinda hope it did more than just spit out some HTML with your logo on it.

It does some pretty handy other stuff too, including letting you securely sell eBooks and other digital downloads, so if you’re after something that lets you do that, it could well be worth the price tag.

Or MaxInbound is a slightly cheaper option.

Another premium option is MaxInbound, priced at a more reasonable $49 or $99, depending on the licence you go for. MaxInbound boasts email form integration — including Gravity Forms — as well as the standard MailChimp, Aweber and others.

If you’re after a plugin that makes landing pages for you and that’s all, MaxInbound might be the one to go for.

There is, of course, also a free option available in the plugin directory. Ultimate Landing Page is pretty basic, but if you don’t fancy coding yourself, it should do the job.

Take your pick

Those are your options, then, for creating a landing page. The way I’ve done is very simple, very easy and has undoubtedly been effective. The two premium plugins do, however, offer more. Premise’s A/B testing is pretty handy, but by no means is it the only way of A/B testing, should you want to go for that. MaxInbound looks like a solid option and Ultimate Landing Page is pretty basic.

So which one are you going to give a try?

Yay! ๐ŸŽ‰ You made it to the end of the article!
Alex Denning

Most Voted
Newest Oldest
Inline Feedbacks
View all comments
Adam Nguyen
January 7, 2013 5:56 am

Landing page is awesome! ๐Ÿ˜€

Effective Landing Pages for WordPress |
October 30, 2012 3:29 pm

[…] admin  |  Comments closed I just starred an item in my Google Reader : via   Previous […]

Christopher Rose
October 25, 2012 9:19 pm

Hi Alex,

I like your solution but couldn’t follow what you did so, unless you expand your post to include a step by step explanation I’d have to go for one of the other options!

October 25, 2012 5:22 pm

Thanks for the insight on formatting landing pages! I’ll give this a try on my client’s site who recently launched a book. Another option for those who use the Suffusion WordPress theme/framework is to simply choose the no-sidebar layout for their post or page. One more point in Suffusion’s favor that I will bear in mind from now on. Great post!

Or start the conversation in our Facebook group for WordPress professionals. Find answers, share tips, and get help from other WordPress experts. Join now (itโ€™s free)!

Would love your thoughts, please comment.x

Most Searched Articles

Best JavaScript Libraries and Frameworks: Try These 14 in 2024

In this post, we look at the best JavaScript libraries and frameworks to try out this year. Why? Well, with JavaScript being available in every web browser, this makes it the most accessible programming language of ...

20 Best Free WordPress Themes for 2024 (Responsive, Mobile-Ready, Beautiful)

If you're looking for only the best free WordPress themes in the market for this year, then you're in the right place. We have more than enough such themes for you right ...

12 Best WordPress Hosting Providers of 2024 Compared and Tested

Looking for the best WordPress hosting that you can actually afford? We did the testing for you. Here are 10+ best hosts on the market ...

Handpicked Articles

How to Make a WordPress Website: Ultimate Guide for All Users – Beginners, Intermediate, Advanced

Many people wonder how to make a WordPress website. Theyโ€™ve heard about WordPress, its incredible popularity, excellent features and designs, and now they want to join the pack and build a WordPress website of their own. So, where does one get ...

How to Start an Ecommerce Business: Ultimate Guide for 2024

Is this going to be the year you learn how to start an eCommerce business from scratch? Youโ€™re certainly in the right place! This guide will give you a roadmap to getting from 0 to a fully functional eCommerce business. ...