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Some thoughts on SEO

Search engine optimization, or SEO is the art of optimising your content so that search engines will rank it more favourably. This post is some of my thoughts on the subject.

Many new bloggers become slightly obsessed with optimising their content. I started blogging in the games industry and was often asked not to refer to “the game” but the title as this would apparently improve rankings. In the same way, much to the frustration of those who attempt to encourage intelligent discussion on their blogs (such as myself(!) ), many commenters don’t use their real name as the name of their comment, but instead opt for keyword filled drivel. I don’t publish such comments, but many blog owners do, thus encouraging these misled people to repeat. One often gets the impression that these people (strike through) Best Plumber in Oregon are leaving commets in an attempt to increase their search engine ranking. Which leads me onto content.

A blog is only as good as its content.

I said that, by the way. It’s true though. The whole point of a blog is that it is a way of publishing content. Blogs such as Smashing Magazine and Nettuts are so successful because they have excellent content. Blogs such as Best Plumbers in Oregon aren’t because usually the content is very poor.

If you’re having to try to improve your search engine ranking that means your content isn’t very good.

Yay! 🎉 You made it to the end of the article!
Alex Denning
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Ian Macalinao
February 3, 2010 2:11 am

When I started blogging (actually only a few days ago I decided to blog much more) I began with optimizing my theme to look like One Man’s Blog. I realized my content was horrible, so now I’m iproving it. Content is KING.

Julius Kuhn-Regnier
February 2, 2010 9:28 pm

I think SEO is a pretty important practice. But SEO doesn’t help if you don’t have good content. In my opinion good content should be the first thing you have to worry about. After that you can try to get more traffic to it through SEO.
Interesting article Alex 😉

John Zemler
January 28, 2010 9:07 pm

Nice discussion.

Perhaps the dichtomoy of “either/or” between SEO and good content is misplaced. The solution lies in the “both/and” paradigm.

Saying both good content and SEO is probably the way to go. The question then is really how many hours to devote to each.

As a novice web guy and blogger, I spent several hours a week wrting and posting essays on my site. I spent the hour or two reading about SEO basics and hopefully applied what I learned. I am sure they could still be improved.

But if someone finds my site and clicks to read an essay, I’d better have good content. Out of 100 invested hours, a couple go to SEO and the rest go to the (hopefully) day to day writing of comtent. Semper Pax, John

Craig Tuller
January 26, 2010 6:36 pm

I fully agree with Nathan and fully believe that if you want to win at search engine ranking game you must make sure that you have everything in place to succeed. That includes a fully optimized theme created by someone that knows what they are doing. That is your starting point, but there are other important factors too. Like Curtis, I have seen people who want to put a ton of effort into any little SEO tweak they can read about, not realizing that 80% of the SEO biz is nonsense. There is a finite amount of optimization you can do and if you are using a theme that has those components built-in, that leaves content and backlinks. So you should ensure that you have good content. To many people throw up a poorly written article instead of a well-written keyword-rich article. Then you must continue to provide that same high-quality content so that you build the backlinks to your site because people WANT to link to your content. Posting your own comments on other sites with keywords in the hopes that the other site approves your trackback is laughable. Google is much smarter than that. When it comes to… Read more »

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Kirk O'Connor
January 26, 2010 1:04 am

I totally agree with Nathan Rice re SEO.

It is not difficult or expensive to measure a theme once you have used it, plus a plugin or two to build a website.

There are a number of tools out there that will analyse a website and give you a report that details its plusses and minuses with regards to the SEO.

Jonathan
January 25, 2010 9:54 pm

I totally agree, so many people get caught up in good presentation techniques and forget to focus on presenting good content.

Nathan, I think the key to being one-step ahead of the competition IS the content, not the code. While on-site SEO is important, from what I have noticed, Google is really good at reading poorly programmed websites.

In my opinion, the key to search engine optimization is a strong brand. A strongly positioned and differentiated brand informs your identity, messaging and communications. In the same way, telling a unique and inspiring story on your website will naturally strengthen your search engine success.

Topher
January 25, 2010 8:51 pm

Nice write up.

You are completely correct in that Good well written content is one of the best SEO tactics you can have but in a completive vertical when everyone has well written content on the same topics then using other SEO tactics like Human and Search friendly Titles and Headlines.

The more you know on how the search engine work and how the will rank your content the more effectively you can write good content that is not only useful to your human readers but also easily digestible to the SE spiders

Like your blog and keep writing

BTW if you think Smashing Magazine does not employ SEO tactics and have people that advise them on SEO then you would be very mistaken.

curtismchale
January 25, 2010 8:21 pm

I have one client in particular that is super concerned with SEO and then spend almost no time on the content at all. They just don’t want to spend the time to write thoughtful articles that users want to read. They keep coming back to me to code some new thing that will get them better results. Then I give them links to write better content, they say okay and we repeat.

If only more client read this.

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Erica M
January 25, 2010 5:38 pm

Thanks for the article. I am feeling my way around SEO while being laid off, and it is more of an experiment in blog traffic than anything else. I write a personal blog that contains useful content to only a fingerful of people. I’m having fun trying out the newest plug-ins while maybe earning enough extra money to pay my hosting fees.

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