Attracting visitors to your website is vital, but converting them into customers and subscribers is the ultimate goal. Call to action buttons are the first step on that conversion journey, and if they aren’t properly optimized, those visitors will be moving their cursors towards another tab instead.
To lure visitors into learning more about your products and services, your first port of call should be to optimize your call to action buttons to maximize conversions. By doing this, you stand to make a massive impact on your conversion rate for relatively little effort.
In this post, we will explore the different ways to hone your call to action buttons to keep visitors clicking in all the right places.
But first, let’s clarify exactly what a call to action button is:
Good tips Tom. Color plays a huge role. Red means stop, green, go and blue just looks pleasant, right?
Ryan
Nicely written and I totally agreed call to action play big role in conversion. Placement of these call to action button is one of the most important factor for gaining conversion.