Just like apps enhance your phone, some of the best WordPress plugins can transform a basic WordPress site into something special. From powerful SEO tools to simple contact form plugins, it’s impressive how a quick ten-second installation can make such a big difference.
However, not all plugins are equally good. Some have poor coding that can disrupt your theme, while others are old, outdated and full of bugs, making them nearly useless. That’s why I want to highlight only the best WordPress plugins to ensure your website runs smoothly.
To make it easier, I’ve divided this post into two parts: must-have plugins for all blogs 🌱 and plugins for power users and WordPress developers 💪. The first part covers essential plugins that every blog should have, regardless of its niche or audience size. The second part is for those who want more advanced functionality and customization options, aimed at experienced users and developers.
Also, later on in the post, you can find insights and tips from 30 WordPress professionals and site owners that we interviewed to get their opinions on WordPress plugins and which their favorite ones are – explaining why they like them and how they use them on their own sites.
Must-have WordPress plugins for all sites
🆎 In alphabetical order:
Antispam Bee
Spam is the bane of the internet’s existence. Fortunately, you don’t have to worry about spam on your WordPress website thanks to Antispam Bee. It’s a free plugin that offers arguably the best performance among its class for the platform.
And, just a note, you probably know its main competitor – Akismet – and you might be tempted to just use that given that it comes pre-installed with WordPress. Just know that it doesn’t perform that well. You are better off uninstalling Akismet and installing Antispam Bee instead.
It is a ‘set-and-forget’ plugin, even though it comes with a multitude of options. You have a number of ways to ‘trust’ users, block comments based on choice of language or country, validate IP addresses, search a local spam database, and plenty more. That this plugin has no premium tier is astounding, which makes Antispam Bee even more essential for every site you run.
Contact Form 7
Contact Form 7 is a widely-used WordPress plugin that allows you to create and manage multiple contact forms. It enables customization of form fields and supports various types of input, such as text, email, and radio buttons. The plugin also integrates seamlessly with CAPTCHA and Akismet, helping to reduce spam.
Having Contact Form 7 installed is useful because it simplifies the process of setting up contact forms, ensuring visitors can easily reach out to you. This functionality is essential for maintaining open communication channels with your audience. This is also one of the most downloaded plugins of all time.
There are other, more advanced form solutions available for WordPress out there, however, the strength of Contact Form 7 is in its simplicity and small size. It really has all the basic features that most sites need, and nothing else.
Note; if you’d like to extend CF7 and add custom redirections after a user fills out the form, you can do that with this extra plugin.
Cookie Notice & Compliance
Setting up a cookie and privacy solution is a minefield at the best of times. This plugin tries to make it as straightforward as possible. Within a few clicks, you can have a custom cookie and privacy policy for your site that updates automatically.
There are presets available, plus you can add different elements that your site uses. There’s a consent analytics dashboard that shows consent data. And, what’s key, the plugin lets you be compliant with various regulations in different countries – GDPR (EU), PECR (UK), LGPD (Brazil), PIPEDA (Canada), CCPA, CPRA (US) and more.
Optimole
Image optimization is a key way to create a performant site, so a good solution here is a must. Optimole is one of the best all-in-one tools on the market. It combines compression with device-specific optimization, cloud-based hosting, and more.
What’s original about this plugin – among its competition – is that it optimizes images specifically for the device that’s going to be displaying that image – it’s all adaptive, the optimization happens on the fly, and then the visitor sees an image that’s perfect for their device and network conditions. What’s more, you can carry out some basic editing too if an image needs it.
And best of all, you can take advantage of the plugin’s CDN connection so that images won’t stress your server.
Optimole offers a free plan to get you started, and then also comes with premium tiers at around $19.08 per month, although you can scale up based on your monthly site visits.
Otter Blocks
The WordPress block editor is fantastic, but might not include everything you need to build a site layout. Otter Blocks gives you a whole host of templates, Patterns, and extra content Blocks to add in extra functionality.
This plugin would be great for ecommerce sites, as it includes WooCommerce Builder Blocks such as Add to Cart, Product Metadata, Review Comparison, Business Hours, and much more. Not to mention, you have advanced control over Block visibility, styling, animations, and more.
Otter Blocks has a free version on the WordPress plugin directory, but the premium edition starts from $69.00 per year.
SEOPress
We all need an SEO plugin, right? But which one? Why not Yoast?
Well, SEOPress is a comprehensive solution that does a lot of things better than the competition. In many scenarios, it proves to be more stable and deliver more overall features available for free.
It offers things such as meta tags management, XML and HTML sitemaps, content analysis, and social media integration. SEOPress also helps you optimize your site for better visibility in search engine results thanks to the Instant Indexing module integration, making it easier for potential visitors to find you. It will also handle connecting your site with Google Analytics, which is the main reason we don’t have a separate Google Analytics plugin on this list.
In the end, installing SEOPress is useful because it provides all the necessary tools to manage and enhance your site’s SEO in one place.
Super Page Cache
Caching plugins are essential for optimizing WordPress website performance. They work by storing static versions of your web pages, reducing server load and speeding up load times for users. These plugins typically offer a range of features, such as page caching, browser caching, and object caching.
Some also include image optimization, database cleaning, and support for content delivery networks (CDNs). Using a caching plugin can significantly enhance your site’s loading speed and overall user experience. This is crucial for retaining visitors and improving search engine rankings, making caching plugins a must-have for any WordPress site.
Super Page Cache is a great example of a caching plugin. It comes with an easy to use package, has all the features needed to make your site faster, and even lets you connect your site with the robust Cloudflare CDN (for free). This basically makes copies of your site’s content on Cloudflare’s network and then this content can be delivered to the visitor nearly instantly.
UpdraftPlus
UpdraftPlus is the best option among WordPress plugins when it comes to backups and restoration.
It allows you to create complete backups of your website, including files and databases, and store them on remote locations like Google Drive, Dropbox, or Amazon S3. The plugin supports scheduled backups, making it easy to automate the process.
Having UpdraftPlus installed is essential for protecting your site against data loss. In case of a server crash, hacking attempt, or accidental deletion, you can quickly restore your site to its previous state. This makes UpdraftPlus a vital tool for ensuring the security and continuity of your WordPress website. Best of all, you can use its basic features for free – these will be more than enough for most users.
Best WordPress plugins for power users and developers
WordPress development takes many forms, so it’s understandable that you’ll need a whole range of plugins to help with the various tasks you’ll encounter.
As such, we can’t give you an exact list of requirements for a specific plugin. Instead, here are a few guidelines and tips to help you choose the right ones:
- First, think about the task you need help with, and how a plugin could fulfill that need.
- While ratings, reviews, and support are important for any plugin choice, it’s imperative for development plugins. You don’t want to introduce vulnerabilities or bugs while you’re trying to build a stable product.
- You may want to take a look at the documentation for a plugin, too. This is because you can get a feel for the support provision on offer, and understand aspects of what a plugin can achieve.
- By the same token, take a look to see what developer-specific features and support you can get. A plugin may offer plenty of hooks and filters, or an Application Programming Interface (API), for example.
Overall, I advise you to use a lot of common sense when it comes to choosing the best WordPress plugins. After all, your choice will be unique for your project’s needs.
With that out of the way, here’s a list of WordPress plugins that we (collectively here at WPShout) find the most worthwhile and valuable for a WordPress power user.
Again, 🆎 in alphabetical order:
Admin and Site Enhancements (ASE)
Admin Site Enhancements is an interesting WordPress plugin designed to improve the functionality and user experience of the WordPress admin area. It offers various features that will let you get rid of a number of individual plugins that used to handle those things.
I’m talking things such as customizing the admin dashboard, adding shortcuts, disabling REST API, XML-RPC, limiting login attempts, and enhancing the overall interface with additional tools and options. ASE helps streamline administrative tasks, making site management more efficient overall.
Installing this plugin allows you to tailor the WordPress admin area to your specific needs, improving productivity and making it easier to manage your website. This can be particularly helpful for site administrators and developers who spend a lot of time in the backend.
Advanced Custom Fields
The big one! This is one of the most popular plugins for custom development in WordPress overall – currently at over 2 million active installs! Custom fields are one of the main ways to…well “customize” a WordPress site, add new features that are not standard, tweak the interface, etc. ACF lets you add any number of custom fields your WordPress, which means you can create the exact layouts, workflows, and experience you wish for the end user.
There are around 30 field types available, and one of the best developer APIs around. Thousands of developers love ACF thanks to its extensive documentation, world-class support, and ability to create custom ACF Blocks.
Then, a feature that was added to ACF somewhat recently – it now also lets you register custom post types, which opens up a whole new range of customizations you can implement.
What’s more, the core plugin is free, and the pro subscription starts from $49 per year.
Advanced Database Cleaner
Oftentimes, building anything custom for WordPress means interacting with the database quite a lot. This plugin makes the most common operations simpler by giving you a nice visual interface for everything.
You can clean up your tables, delete them even, remove orphaned items, old revisions, display database tables information (such as even which plugin the table belongs to), and much more.
The free version is already powerful enough, and the pro starts from $39 per year.
Code Profiler
This plugin can be useful in a couple of ways. But let’s first start with what it actually does. In short, the plugin shows you the individual performance profile of each of the other plugins that you have active on your site.
This means that you get exact load times in seconds (milliseconds actually) that each plugins consumes, along with a graphical representation of which is making the most impact.
The first way you can use that is to simply identify any slow plugins on your site and get rid of them. Then, you can also use it when working on your own plugin – to make sure that its impact is kept in check.
Debug Log Manager
This is a really useful and also really simple plugin that does one thing really well – it lets you turn on/off the native WordPress debug log and also see its entries right in the WordPress dashboard.
Interacting with the debug log has always been cumbersome. You needed to first edit your wp-config file, then find the debug file, download or connect to it, and only then you could view it.
This plugin makes it a lot easier simply by showing it on the screen, but then it also goes further. You can group the entries, filter them, and then clean the log when you’re done.
Media Library Organizer
This one will be really useful if you happen to have lots of images in your media library – or lots of other media files for that matter.
This plugin does what the name pretty much suggests – it helps you organize your media library by enabling a handful of key elements.
First off, you get to use folders and subfolders – why didn’t anyone come up with this earlier, right?! You can drag and drop files between them, use advanced sorting, set a default folder, etc.
Then, you can also export your library in various ways, set default attributes by file type (for example, what the alt text should be for every image), import data from other plugins, and much more.
Lastly, there are also pro features that involve advanced search and discovery, AI image categorization, professional media management with EXIF and IPTC editing, and more. The pro starts from $49 per year.
Simple History
Here’s a completely free plugin that performs some vital functionality. Simple History shows the most recent changes to happen within WordPress, right on the dashboard. You can view changes to posts and pages, taxonomies, comments, logins (including failed attempts), and much more.
The interface of this plugin is really clean and shows you the logs in an understandable way. You can easily spot individual activities by certain users or individual types of activities. Certainly worth a look.
There is also lots of support for third-party plugins. For instance, the plugin will log changes you make to ACF fields and field groups.
WP Reset
Sometimes you need to rip it up and start again. In these cases, it would help to have a quick and simple way to do so. WP Reset can offer that! In only a few clicks, you can revert the WordPress database back to its original settings.
You can do a couple of things with this plugin. You can set up snapshots of your site, which WP Reset will refer back to when you need. Then, you can also choose to delete and restore specific parts of a snapshot, so you have lots of flexibility.
WP Reset has a free version that’s very functional, and most devs will honestly not need more, or there’s a pro license that costs $39 per year for a single site. This is fantastic value and means the plugin could be a regular in your toolbox.
WP-Staging
Staging is a crucial step during development, as it lets you transition from local to live without impacting your UX. What’s more, you can make more changes and conduct more tests on a live server. WP-Staging is one of the best WordPress plugins for developers to help you if your host doesn’t provide any native staging functionality.
In fact, you don’t only get staging with this plugin. You can also duplicate sites, clone them, and migrate them all within its settings. The staging itself is a breeze to use, and you can set things up in minutes. It supports all common types of web servers, and the data stays with you rather than heading off to a cloud provider. This is welcome if you choose to host sensitive information.
Many users like the premium version over the free one, as you get lots of cool backup options. The lowest tier costs around $100 per year.
What experts say about WordPress plugins
If the above wasn’t enough, we also spoke with a group of successful WordPress professionals to get their feedback on the topic as well. We talked with a total of 30 experts.
Keep in mind, though, that we originally reached out for this feedback a while back, so not all the plugins are still valid. However, we still want to show you this collection as we believe it holds a lot of insight when it comes to the types of things that real users like to use plugins for.
These developers, website owners, and business people have specified what they see as the best WordPress plugins, along with why they think so and how they might use them on their own websites.
Here’s the question we asked them:
What are the three best WordPress plugins that every WordPress blogger should have?
Here are the answers we got:
Limit Login Attempts. Stops people from trying to login to my site and mess with it! I get multiple notifications a day of people trying to do this.
Broken Link Checker. Helps you keep track of broken links so you can fix or get rid of them.
Robots Meta. Allows you to determine whether or not Google indexes a page or not (among other things). This is helpful for hidden pages and other parts of my site that I don’t necessarily want Google to find.
Zac Johnson
ZacJohnson.com
OptinMonster. This is one of the best WordPress plugins, since it’s extremely easy, useful and effective for growing your mailing list. Exit popups are annoying, but they work!
Pretty Link or ThirstyAffiliates. Two great WordPress plugins for managing link redirects through your site. Don’t worry about having to change hundreds of links when old affiliate relations die, with these best WordPress plugins you can do it in one click.
LeadPages. Most people are using LeadPages templates through the main site URL, however, with the Leadpages plugin, you can quickly and easily host these pages through your own site while also using your domain name as the redirect or main url. This will increase conversions and look much more professional.
Andy Bailey
ComLuv.com
CommentLuv (of course!). It promotes interaction and bootstraps you into a thriving community of bloggers.
Plainview Activity Monitor. This shows you failed logins to your site which also shows you the passwords used and other stuff that users do, which is really useful if you have a multi-author blog.
User Switching. Really needed if you have a membership site, you can log in as someone and you see the site as if you have used their details to log in. Great for troubleshooting issues from support tickets.
Redirection. Every time a permalink is changed, it results in a 404 error. If you don’t manage them, it’ll cause some serious issues, particularly with user experience and SEO. Redirection makes it easy to redirect URL’s.
Captcha on Login. Brute force attacks are a regular occurrence for most sites, especially on login pages. An easy way of stopping them is by adding a captcha to the login screen with this plugin. After using this plugin, bots eventually stopped and it ultimately reduced the load on my server.
CoSchedule. You need to manage your editorial calendar and this tool makes it easier. It’s got task management built in and makes it easy to schedule social messages. It’s not free, but it’s a huge time saver.
Rita Barry
Blog Genie
Cloudflare. Offers both faster site performance and blocks a wide range of threats from ever reaching your site. This service not only provides security and performance, it keeps hosting costs down by limited unwanted server requests.
Comment Redirect. Provides an easy way to redirect first-time commenters to a thank you page. Use the page however you like, encourage email sign-ups, social media follows or whatever suits your site, but it’s a nice touch that goes a long way to helping you stand out.
WP-Optimize. Acts like a giant broom for your WordPress database and cleans everything with the touch of a button. This is also great for client sites when they are uncomfortable with logging in to PhpMyAdmin.
WP-SpamFree Anti-Spam. This WordPress plugin has drastically cut down the amount of spam comments we get on Design Instruct. We have this plugin and Akismet to protect us from fraudulent spam comments.
Broken Link Checker. Broken links can negatively affect the reading experience because it’s frustrating to click on a link that doesn’t work. This WordPress plugin makes monitoring and fixing broken links on WordPress-powered sites easier.
EWWW Image Optimizer. I write a lot about Web image optimization because I truly believe that non-optimized images are one of the major causes of slow web pages, which in turn is terrible for the reading experience. The problem is, optimizing images manually requires a little bit more time and effort, and many site owners aren’t comfortable using image optimization tools. This plugin helps make image optimization seamless for authors.
WP RSS Aggregator. Must have WordPress plugin for those who create aggregated content from different sites. You can create portfolios, news, showcases and many more. This is one of the best WordPress plugins, since it allows you to aggregate photos, videos and text, categorized and filtered in the way you want.
MailPoet Newsletters. Very easy to use plugin. We use it to send out our newsletters and get our readers subscribed to our emails.
Leadin. Cool plugin for those who want to know their visitor’s behavior. It shows where your reader (the one who contacted you only) came from, which pages are visited before and after contacting you through a contact form on your website.
Daniel Scocco
Daily Blog Tips
Clean Archives. Quite an old plugin, but it creates a very clean and intuitive archive for your blog, which also works as a sitemap, as it lists all the posts ever published.
RSS Footer. A very useful WordPress plugin to add stuff to the bottom of your RSS Feed. I use it to add advertising banners, for instance.
WPtouch. Having a mobile friendly website is a must today, so if you don’t have a mobile version yet you can use this plugin to create one on the fly.
Editorial Calendar. Was really helpful when I worked at Fizzle.co so we could easily schedule out our content for weeks and months in advance. Even if the post wasn’t done, we could still put a placeholder draft there until it was.
Pretty Link is great for two things. First, being able to have shorter redirect links to specific pages or other websites you’re linking too. Second, it tracks how many times those links are used, which is also really helpful.
Solid Backups is a life saver. If anything happens to your WordPress site where it gets hacked or a simple line of code in a plugin screws everything up, SB will make sure you have a recent backup ready to restore to.
Bamidele Onibalusi
Writers in Charge
WP Sharely. This is one of the premium, and best WordPress plugins for offering an incentive to readers of a particular post on your blog in exchange for them sharing that post.
Hybrid Connect. This WordPress plugin also comes from the developer of WP Sharely, and it is basically a plugin for creating opt-in forms; it has a lot of options including allowing users to create in-post forms, sidebar forms, pop-ups and slide in forms. Hybrid Connect also allows you to collect opt-ins via email or Facebook login, and it has a lot of customization as well as tracking to let you know where subscribers are coming from.
Gravity Forms. This is another premium WordPress plugin for creating slick contact forms; it has a built in anti-spam option, tracking for your forms, integration with several top service providers like AWeber for email list building, and a lot of other customization options.
Popularity Contest. It helps showcase your most popular posts. (This plugin is no longer supported and is not recommended by its authors.)
Subscribe to Comments. It notifies people by email for new comments that are left on your blog.
Click to Tweet. It helps you get more social shares.
Noemi Twigg
Revive Old Post. This plugin allows me to share old posts automatically. You can exclude categories (say, News) to ensure that posts re-shared are still relevant even if they’re old. This helps keep our Twitter feed fresh without having to spend too much time manually checking what is being posted.
NextScripts: Social Networks Auto-Poster. Autoposts each new entry to social networks. It gets the post out on social media as each entry is published and helps ease the load on a network/blog manager/editor/social media coordinator, especially when working with many blogs and authors. I don’t recommend using it as a standalone solution, though. Re-sharing posts manually at different times makes it optimal.
Pippity. Makes it easy for newsletter subscription; settings can be customized to make it user friendly (i.e. not in your face popups all the time); easy integration with newsletter services like aWeber.
Kyla Glover
WPExplorer
Force Regenerate Thumbnails. Great when redesigning our website to recrop all of our images and clean out the old ones.
Fanciest Author Box. We love Fanciest Authorbox for adding author bios – which is a definite must have for any multi-author blog.
Pretty Link. We use Pretty Link Lite for affiliate links because, well, affiliate links are ugly 🙂
Dave Clements
Do It With WordPress
Three of my favourite plugins that don’t get as much love as they should are Posts 2 Posts, User Switching and Duplicate Post. I definitely wouldn’t say that every blogger should have them (there’s only 1 or 2 plugins that I would put in that category), but if someone has a need for them, they’re really the best WordPress plugins for those applications.
MinQueue. Allows you to minify and concatenate the scripts and styles that plugins load for you. The advantage to this is that you can just let plugins do whatever they want and know that you’ll still be doing the right thing performance wise on the front end. And not managing that stuff manually means that when the WordPress plugin updates, and new scripts/styles are needed, it still just automatically happens.
Public Post Preview. It’s so nice to be able to just send a draft for someone to look at without having to publish it.
Anti-spam. This has been the plugin that has been the most effective for me for stopping spam (in addition to Akismet).
Theme Check. As a WordPress theme developer, I use the Theme Check plugin to double-check that my themes are up to spec with the latest theme review standards. The plugin is simple to use and provides clear results and actionable steps for improving theme quality, security, and performance. Highly recommended for anyone working with WordPress themes.
Query Monitor. Query Monitor is great because it is very comprehensive. It can do a lot of stuff that other debugging plugins can’t, like auto Ajax debugging and the ability to filter results by specific plugin or theme. I use this plugin mostly for debugging database and query variables, but it also comes in handy for testing HTTP requests, WP hooks, PHP errors, and much more. It’s one of the best WordPress plugins that doesn’t receive the attention it deserves, IMO.
Admin Post Navigation. Over the years, I’ve published hundreds of articles and tutorials at Perishable Press and DigWP.com. On the front-end, navigating all of these posts is a breeze, as I have full control over the theme template and can use choice template tags as desired. But not so much in the WP Admin Area, where it is sometimes necessary to navigate from one post to the next to make updates, edits, and so on. To make this post-to-post navigation possible in the Admin Area, I use a plugin called Admin Post Navigation, which does one thing and one thing well: it adds “Previous” and “Next” links to the Edit Post screen to make serial post editing much easier.
Fred Meyer
Former owner of WPShout
All-In-One WP Migration. Dead-simple site migration. An absolute lifesaver.
Enable Media Replace. If deleting an image and re-uploading a new one with the same name never made sense to you, you need this plugin.
Regenerate Thumbnails. Changing featured image sizes on your site simply wouldn’t make sense without it.
BJ Lazy Load. Site speed is so crucial in not losing people in those crucial first seconds. In my case though, I may share several high quality images in my post, and it would be a pity if the time it took to download these put people off the site. This plugin changes things to only download images that are in the browser’s view. So as you scroll down, they are pulled from the site. Instant site-loading-speed boost!
Simple:Press. To build a community around your blog, simple-press is the easiest way by far to set up a forum that piggy-backs off WordPress’ system. I’ve scaled this to tens of thousands of users and it performs very well because of its non-bulky code.
VaultPress. If I had to recommend one of the best WordPress plugins, this would be it. It’s a paid service, but it has saved my skin several times. No matter what, every single hour my entire site is backed up to VaultPress’ servers, and there is a simple one button click backup implementation. When I’ve done irreversible things to my site on my own server and it’s down, and my site admin is asleep, this plugin lets me essentially press “undo” and go back to the most recent working snapshot. You can do it to just the theme, just the database or certain other small parts, in case your changes were fine in other parts, or you don’t want to lose conversations or blog posts unrelated to a crash.
Ben Townsend
WPin
For me personally I love the Ultimate Coming Soon Page plugin, it’s a breeze to install and I use it all the time. On my own website and for client websites as well. It basically turns your WordPress site into a coming soon page complete with sign up form and editable text via the background. It’s a great way for those to build their website on their web hosting of choice if they are not familiar with WAMP or LAMP.
Another awesome plugin some may have heard of is EWWW Image Optimizer it does exactly what it says on the tin. It bulk optimizes images for your blog, reducing bandwidth, and of course, load time. A really nifty plugin and one that I use all the time.
Finally one of the best WordPress plugins for redirection (I find) is the Simple 301 Redirects plugin. It’s a great way for non-techies to create 301 redirects. So if you’re in your Google Webmaster settings page and discovering errors or URLS that can not be found, then simply copy and paste and redirect them to a similar page or a new one.
Peter Nilsson
WP Daily Themes
Rublon Account Security: Two-Factor Auth+. A great two-factor authentication security layer plugin to protect and secure accounts in WordPress.
Growmap Anti Spambot Plugin. The perfect plugin to defeat automated spambots and spam messages with a simple checkbox.
Reduce Bounce Rate. Get the real Bounce rate and page views in Google Analytics. Easy and simple to use.
Matt Cromwell
Impress.org
ImageInject is the best way to include copyright friendly images into your posts.
Enhanced Media Library is the best for categorizing media to make it easy to reuse images or PDFs, or whatever.
Contextual Related Posts is the best performing Related Posts plugin there is (besides Jetpack’s).
This one is paid, but for analyzing your post performance, Analytify is the easiest and most convenient way to see how visitors are finding your individual posts.
Ammar Ali
All Blogging Tips
CommentLuv Premium. A powerful plugin that helps to increase blog engagement. It controls spam comments on WordPress blog. It acts as a reward system. People love getting backlinks to their blog and that’s what CommentLuv does. It shows their most recent updates while leaving comments. You can reward users if they have a certain number of comments on your blog. It really helps to build community, it attracts users to leave more comments, and this provides relationships with new and repeat visitors. This plugin sends reply notifications to users whenever a comment has been replied to. A must-have plugin if you really want to increase engagement on your blog.
SEOPressor. We already know how important SEO is. There are many SEO plugins, but I think SEOPressor is the best. It shows keyword density of your keyword in the WordPress editor. It shows an over-optimization warning in case you have added extra tags, keywords, h1, h2, h3 tags. It also supports rich snippets. The best feature is LSI keyword. LSI keywords help you to find relevant keywords from your main keywords, using LSI keyword will make it easy for you to rank in Google.
MBP Ninja Affiliate. If you’re into affiliate marketing then this is one of the best WordPress plugins. I’ve been using it for years and I’m very happy with it. This plugin automatically converts your keywords on your posts into affiliate links. It is a powerful plugin which helps you to manage, track, cloak and shorten an unlimited number of affiliate links from one settings page. This plugin helped me a lot in saving my time and managing all affiliate links from one dashboard. Ninja plugin is a must-have plugin for serious affiliate marketers.
The three best WordPress plugins I would recommend every WordPress blogger use are all about empowerment done the right way. Here’s what I mean by that:
One of the primary appeals to WordPress in the first place is how much it (and its amazing community of designers/developers) have empowered the world to do great things with WordPress and its available themes and plugins. Because of this, I think some theme and plugin authors go a little “empowerment crazy” with their products because it’s an easy sell–“Look how much you can do with this one tool!”
The right way is not always the plug and play way, and there is such a thing as too much in one package. With that in mind, here are my three picks:
Code Snippets by Shea Bunge. Sometimes less is more. One of my favorite ways of reducing unnecessary bloat is by finding useful code snippets I can substitute for whole plugins. In this way, the Code Snippets plugin has actually cut down significantly on the number of plugins I have installed–and therefore also cut down on the number of plugins I have to configure, update, and maintain.
Shortcodes Ultimate by Vladimir Anokhin. So many themes come with their own sets of shortcodes that are not separated out into another plugin. And some, if they are separated out, are designed to work with just that theme and not at all (or at least not well) with others. To me, aside from being against WordPress standards and best practices, is a disservice. Which is why instead I have really come to love using this massive (free) shortcode bundle by Vladimir Anokhin designed to work well with any theme.
Reviewer WordPress Plugin by evoG. Similarly, many WordPress themes come with review capabilities built in. This looks great as a selling point but many customers do not realize creating a bunch of content using theme specific custom post types, such as a review, locks them into that theme forever. Or it signs them up for a bunch of work later on, if they ever decide to switch themes. This plugin is one that I’ve used on my site and love. It may not be the review plugin for everyone, but the point is that if you’re reviewing things on your blog – use a plugin! That way if you need to change themes down the road you don’t leave a bunch of your best content behind in the process.
As someone who is always writing about themes and plugins, there are of course more that could have made this list. So in closing, I also want to take a second to thank everyone in the WordPress community working hard to design and develop the tools we’ve all come to use and love.
I’ve included 3 for bloggers and 3 for developers. Blogger/User:
Yet Another Related Posts Plugin (YARPP). A good replacement for nRelate, that shows related content below each post.
Broken Link Checker. Checks content for broken links.
EWWW Image Optimizer. Gives you more image optimization options.
Developer:
P3 (Plugin Performance Profiler). Good for getting a baseline on plugin performance.
Developer. Excellent if you need to take a closer look under the hood.
Stream. Great for sites that lots of people are working on.
CoSchedule is a fantastic editorial calendar that integrates with Buffer app and allows you to schedule your blog posts on your site and social media at the same time using a drag-and-drop calendar. It costs $10 / month, so if you don’t run a business blog, then it may not be worth it.
SearchWP by Jonathan Christopher, improves the site search and adds a lot of features to the basic search. Of course there are a good number of search plugins, but this one stands above from the rest. Cost: $29 / single license.
Shrink-O-Matic. This is a fantastic app (not a WordPress plugin), that lets you optimize images on your Windows or Mac. Very handy for optimizing images and does not cost a dime. Alternatively, you can use Smush, if you don’t want to use an offline app.
Brian Jackson
BrianJackson.io
Here are my three WP plugins that aren’t talked about a lot, but they are on my “must have” list and I use them on all of my sites.
Display Widgets is a great little plugin. Basically, it adds checkboxes to each widget to show or hide on site pages. This allows me to customize what I show on my pages sidebar versus my widget sidebar.
This is a great way to A/B test different CTA boxes and really hone in on your audience. You can show different widgets based on a post category or even a custom taxonomy. This can be awesome for affiliate marketing.
Let’s say you have a WordPress category and a PPC category. Now you can create separate affiliate widgets for each category and now the ads on the sidebar are directly related to the article they are reading. This will dramatically increase their CTR.
Google Tag Manager for WordPress. Many people I talk to still don’t even know what Google Tag Manager is. Basically, it is a free management tool from Google that allows you to manage and deploy your scripts from one location. Such as Google Analytics, AdRoll, Facebook Conversion Pixel, etc.
This free plugin by duracelltomi.com is running on all of my sites. It allows me to stay organized and keep my WordPress sites clean.
ZigWidgetClass. Another great little free WordPress plugin by zigpress.com. This plugin allows me to easily add custom CSS classes to my widgets. What do I use this for? I use it to deploy media queries so that I can hide certain widgets based on their resolution size.
For example, on my site I have an optin box in my sidebar and my footer. On a mobile device there is no reason for it to show twice, so I add my class which pulls my media query and hides one of them.
Here are my three best WordPress plugins. They’re all WPMU DEV plugins because our developers work really hard and they create so many awesome plugins that don’t usually get much attention.
Snapshot. It’s like a time machine for your WordPress site that can backup and restore your entire install and even includes Dropbox and S3 integration.
Custom Sidebars. You can control all aspects of every widget area on your site with this handy plugin. It has a beautiful UI, which makes it even more fun to use.
Smush / Smush Pro. This is one of the first plugins I install on every site I create. It allows you to reduce image file sizes and you can even bulk smush images.
Through years of serving customers, clients, and support tickets and through the review of plugins on our PressThis show, we have seen requests for HUNDREDS of plugins and solutions. Here are three of my favorites to put on your best WordPress themes list:
Disable Comments. Despite the large number of downloads (1.2 million) and the obvious title, so many of our viewers and customers want to remove their comments and have no idea that this solution exists.
The use of this WordPress plugin is simple. Install the plugin, go to your WordPress Settings > Disable Comments and check the box to disable all comments. The plugin also allows you to choose whether to display comments on a more case-specific level.
Advanced Tagline. This plugin hasn’t been updated in a while (6 years) but we have found that the solution still works for the most part and is fun.
Tapping into the WordPress “tagline” or “slogan”, you can create a number of slogans and display one of them randomly or sequentially every time a user loads the page. The application for thought bloggers, spiritual organizations, and businesses is tremendous.
Conductor. For displaying blog content, there is no greater plugin out there than Conductor. While it is the one option on my list that costs money (starting at $97), Conductor works with almost any existing WordPress theme and allows you to display a grouping of your content the way YOU want.
Want to display 8 blogs from the “Dog” category at a smaller size, and only show the featured image and the title? You can do that.
Want to make your most recent post a large featured post on your front page? Done.
Powerful stuff. I can’t rave about it enough.
I like the following three plugins because they can be all set up in a matter of minutes (30 minutes tops in total), and then you get to reap the benefits they bring for months or even years to come. Here are the plugins:
Revive Old Post. Use it to re-share the best pieces of content from your blog.
WP Rocket. It takes 5 minutes to set up and speeds up your site considerably, implementing a lot of proactive best practices.
Optimole. It automatically optimizes every new image that you upload to your site. No additional work needed on your part. It also serves your images via an optimized CDN, making the whole site much quicker.
As you can see, the best WordPress plugins are those that save me time.
General observations
Even though we’re talking about some popular and some less-popular WordPress plugins here, it’s worth pointing out that some trends have emerged when compiling this list. A number of experts shared their picks in similar plugin categories.
For instance, our experts feel that image optimization is extremely important. With plugins such as Smush or Optimole, it’s clear that bloggers and webmasters care about how much bandwidth their sites consume and how important having this under control is for them.
Another trend is using what can be called helper SEO plugins or link manipulation plugins. For instance, plugins like Broken Link Checker or Pretty Link are among the most popular on the best WordPress plugins list. If we looked a little deeper here, we could probably make an argument that the features those plugins offer are the only missing elements in big SEO plugins.
That’s all we have on the topic of the best WordPress plugins for all types of sites and users! Let us know what you think about the topic and what your favorite plugins are.
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You might want to change the link for Advanced Custom Fields (ACF) – it now points to the “forked” i.e. hijacked version that WordPress put out and forced onto users without their consent…
This is such a helpful breakdown! It’s great to see recommendations for both beginners and more advanced WordPress users. I’ve often struggled with finding the right plugins, so your insights are really valuable. Do you have any favorite plugins that you personally use on your own site? Carrd Coupon
What are some other essential plugins for improving website performance?
You have a variety of excellent options mentioned here, available to you; just pick up your favorites. 🙂 Mine are SiteGround Speed Optimizer/WP-Optimize, EWWW/ShortPixel, All in One WP migration, and few others.