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How to Use AI for SEO: Ideas + 4 of the Top Tools Included

You’re probably aware of the growing popularity of machine-learning software like ChatGPT. Powered by artificial intelligence, these tools can generate all sorts of content, including articles, marketing plans, and social media posts. As a blogger or business owner, you may even be wondering how to use AI for SEO.

The good news is that there are several ways you can use AI tools for your site’s search engine optimization. For example, you might use them to craft effective meta descriptions, identify relevant keywords, and even analyze your competition. 📈

In this post, we’ll take a closer look at the different ways you can use AI for SEO. Then, we’ll suggest some AI tools that can help you optimize your site. Let’s get started!

AI for SEO.

📚 Table of contents:

Best ways to use AI for SEO

Most AI tools are quite versatile, helping you work on different aspects of your SEO strategy. Let’s look at different ways you can use AI for SEO.

Brainstorm keywords 💡

As you may already know, using the right keywords is essential for your site’s growth. It can help your pages rank higher for relevant search terms and therefore drive more traffic to your site.

However, identifying keywords for your content can be a little tedious. While you may already be using a tool like Google Keyword Planner, having an AI-powered solution can help make things a little easier.

Depending on the tool, you might get a list of related search terms for your primary keyword. You can even provide the tool with a summary of your topic, and it will generate some relevant keywords to incorporate into your content.

For example, we asked ChatGPT to give us a list of keywords for an article on “best food markets in Europe:”

AI for SEO: Brainstorming keywords with ChatGPT.

If you’re using an AI-powered SEO tool, you might even get these keyword suggestions within your dashboard. For example, Rank Math’s Content AI shows you a list of related search terms you could use:

Rank Math's keyword suggestions.

However, you might want to run these keywords through Google’s Keyword Planner before using them. This way, you can evaluate their potential in terms of search volume and competition.

Generate meta titles and descriptions 🎯

When you use AI for SEO, you can save a lot of time optimizing your content. For example, you can use a tool that generates meta titles and descriptions for you, based on your primary keywords and topic.

Let’s look at Rank Math again. This plugin can create SEO meta for your posts – all you need to do is enter a short summary of your topic:

Using Rank Math SEO to generate meta descriptions.

It also gives you the option to specify the audience you want to target, use a particular keyword and choose a tone (e.g., formal or conversational):

Rank Math meta description and title generator.

This way, the content will still align with your brand or style, even though it’s been generated by AI.

Analyze the competition 🔎

You can even use AI for more advanced SEO strategies, like “spying on” the competition. This may involve finding out what keywords your competitors are ranking for.

For instance, WriterZen will show you a list of domains that rank on the first page for your target keyword:

Keyword explorer on WriterZen.

If you’re using a tool like Rank Math, you can enter a site’s URL, and it will show you its metadata, links ratio, common keywords on that page, and more:

Rank Math SEO competitor analysis.

You can then use this data to outrank your competitors with optimized content. For example, you might use more images, incorporate related search terms in your metadata, and more.

Explore linking opportunities 🔗

A solid linking strategy can improve rankings across all of your pages and posts. This is because it makes it easier for search engine bots to navigate and understand your content. Plus, internal links can keep readers on your site for longer periods.

If you have a large blog, it can be a bit challenging to keep track of all your posts. However, some SEO tools that use AI will suggest relevant pages that you can link to from your article. These may include internal link suggestions as well as links to third-party sites.

Optimize existing content 💻

Finally, you can use an AI tool to optimize existing content. This will check your page for weak spots and make recommendations for improving it.

For instance, it can help you identify missing keywords and meta descriptions, poorly structured posts, and duplicate content.

Some tools will even recommend an ideal word count for the post (depending on the topic and competing pages), as well as an advised number of headings, images, and links that you should use.

Top tools that use AI for SEO

Now that we’ve looked at different ways you can utilize AI for SEO, here are some tools that you can use.

1. Rank Math

Rank Math is a popular SEO plugin that has recently launched a suite of AI tools. These include a meta title and description generator, a topic research tool, and a content editor.

Perhaps its standout feature is the Content AI tool. Embedded within the Block Editor, this tool will suggest related keywords, questions (for an FAQ section), and links based on your primary keyword for a post:

AI for SEO: Rank Math Content AI.

It will also show you a suggested word count as well as the number of images, links, and headings you should use.

Additionally, Rank Math comes with an SEO analyzer that you can use to evaluate your own website and monitor competing sites.

2. Surfer SEO

Surfer SEO offers an all-in-one solution for optimizing your content, which includes an AI writing assistant. This tool can help you create posts that rank well in search engines, with keyword suggestions, headings, link counts, and more:

AI for SEO: Surfer SEO.

The Surfer AI tool will guide you through the entire process of producing an optimized post. This includes keyword research, creating an outline, and fact-checking your content.

Moreover, Surfer AI analyzes the People Also Ask section in Google, based on your target keyword. Then, it will automatically add relevant questions to your post.

3. Outranking

Outranking is another powerful AI tool for SEO. Its AI-assisted writing tool is designed to help you create SEO-friendly content that fits your brand’s voice and style:

AI for SEO: Outranking AI tool.

Meanwhile, its outline optimization feature provides data-driven ideas for your content based on user intent. This will help you cover all relevant topics and search terms in your post.

Additionally, it can find and fix plagiarism on your site to help you avoid getting penalized by Google. You’ll also get an analytical evaluation of your content against your competitors, with suggestions on how to outrank them.

4. WriterZen

WriterZEN is an AI SEO tool that can generate content briefs for you. All you have to do is enter your main keyword or topic, and it will give you suggestions on how to structure and optimize your article:

AI for SEO: WriterZen.

It also comes with a competitor analysis feature. For example, you can see their top-ranking keywords, backlinks, and overall performance. However, you can also use the tool for internal SEO audits and keyword insights.

Conclusion 🧐

There are various ways you can use AI for SEO. This technology can help you generate meta titles and descriptions, brainstorm relevant keywords, and optimize existing content. Some AI tools will even suggest linking opportunities and analyze the competition for you.

For example, Rank Math’s Content AI feature enables you to optimize your posts straight from the Block Editor, with keyword and link suggestions, recommended word counts, and more. Meanwhile, tools like WriterZen and Outranking can provide detailed analyses of your competitors.

Do you have any questions about using AI for SEO? Let us know in the comments section below!

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John Hughes

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