55+ of the Best SEO Tools to Dominate Search Engine Rankings in 2020

“Search engine optimization” is the strategy, tools, and tactics you use to increase your search engine traffic. This complete list of 55+ best SEO tools will give you everything you need to optimize your website and web marketing campaigns.

To make your search easier, we’ve divided these tools into categories based on their purpose.

By the end of this guide, you’ll have everything you need to take your SEO game to the next level!

# all-in-one ⭐ MUST HAVE

Ahrefs

Ahrefs provides top-quality tools for performing site audits, analyzing competitors’ websites, identifying SEO issues in individual pieces of content, and researching keywords. Ahrefs also sends alerts when a broken link, new keyword, or new mention is discovered.

• 💰 Price: You can access a limited selection of Ahrefs tools for free. Pricing for the full Ahrefs suite starts at $83 per month when paid annually or $99 per month when paid monthly.
• 👪 Best for: Moderate to advanced users

👉 Interested in Ahrefs alternatives? Find more tools like Ahrefs in our list.

# all-in-one

Moz Pro

Moz Pro offers access to all features of the Moz Keyword Explorer, Moz Rank Tracker, and Moz Link Explorer. The software also offers content and site audit tools, as well as the ability to set up custom reporting.

• 💰 Price: 30-day free trial. Afterwards, Moz Pro plans start at $79 per month when purchased annually or $99 per month when purchased monthly.
• 👪 Best for: Moderate to advanced users

# all-in-one

SEObility

SEObility offers a website crawler and site auditor, Google rank tracker with daily updates, a backlink checker, and a variety of link building tools. The program also features continuous monitoring with white-label reporting. The interface relies heavily on visual data representation, making it somewhat more beginner-friendly than other all-in-one tools.

• 💰 Price: The SEObility website crawling and keyword rank monitoring tools are free for one site with up to 1,000 pages. Paid plans start at $50 per month for access to all features on up to 3 websites and 25,000 web pages.
• 👪 Best for: All users

# all-in-one

Serpstat

Serpstat offers a suite of tools for conducting keyword research, website analysis, competitor research, content optimization, and more. One standout feature is the ability to do a batch analysis of up to 200 competitors’ domains at once.

• 💰 Price: Serpstat plans start at $50 per month if you make an annual purchase or $59 per month on a month-to-month plan.
• 👪 Best for: All users

# all-in-one

SEOProfiler

SEOProfiler gives you all of the tools you need to analyze your website, study competitors’ SEO strategies, research keywords, and optimize your content. The program also includes specialized features to help with mobile and local SEO, as well as advanced teamwork capabilities.

• 💰 Price: SEOProfiler plans start at $69.95/month. You can try their “Smart” plan free for 7 days, after which the plan costs $99.95/month.
• 👪 Best for: Companies with multiple people working in SEO.

# all-in-one

CanIRank

CanIRank is a tool that emphasizes keyword reporting, content assessment, and strategy creation. This includes tools for connecting with other industry experts, finding link building opportunities, and integrating social media with the rest of your marketing strategy.

• 💰 Price: CanIRank offers limited free access to their tools, including a total of five keyword reports and five SEO reports for individual pieces of content. Paid plans start at $49 per month.
• 👪 Best for: All users

# keyword-research ⭐ MUST HAVE

Google Trends

Google Trends is a tool that allows you to see how often people are searching for certain keywords in different locations. You’ll note several examples of top search terms, like “Football”, displayed on the homepage.

You can enter a search term into the text box in the center of the page to find out how often that term is searched for in various places. Additionally, you can pit two or more keywords against one another.

• 💰 Price: Free
• 👪 Best for: Beginners

# keyword-research

KWFinder

KWFinder lets you enter search terms in any language and find relevant statistics for those terms in any location. The tool can generate dozens of keywords at once and displays monthly search volumes, CPC data, and other important information.

• 💰 Price: Free 10-day trial; included with the Mangools SEO package, which starts at $29 per month when billed monthly or $19.90 per month when billed annually.
• 👪 Best for: All users

# keyword-research ⭐ MUST HAVE

Google Keyword Planner

Google Keyword Planner is probably the most well-known SEO tool of them all thanks to its plethora of features and integration with Google Ads.

You can use Google Keyword Planner to view search volume for keywords, get keyword suggestions, and plan Google Ads campaigns. Best of all, you don’t have to spend any money unless you actually run an ad with Google. However, you will get more detailed keyword information if you’re running ads/have a paid account.

• 💰 Price: Free
• 👪 Best for: All users

# keyword-research

SERPChecker

SERPChecker is a Mangools tool that lets you see what search engine results pages look like for specific keywords. You can choose to view pages specific to any location or language.

• 💰 Price: 10-day free trial. Can then be purchased as part of the Mangools SEO Tools package with prices starting at $29.99/month when purchased annually.
• 👪 Best for: All users

# keyword-research

Keyword Tool

Keyword Tool is a tool that lets you generate long tail keyword suggestions for several different platforms, including Amazon, YouTube, and Twitter. The free version generates up to 750 long tail keyword suggestions for every search.

The premium version of Keyword Tool can generate thousands of long tail keyword suggestions for a single search. A premium account also gives you access to precise data on search volume, CPC, and competition level for each suggested keyword.

• 💰 Price: Free search enabled. Premium version starts at $69 per month.
• 👪 Best for: Beginners can take advantage of the free version; the premium version is more suited to advanced users.

# keyword-research

AdWord & SEO Keyword Permutation Generator

AdWord & SEO Keyword Permutation Generator is an incredibly simple tool: enter one or more keywords into the boxes for keyword lists, press a button, and receive dozens of permutation suggestions. There’s no limitation on the number of keywords you can enter during a single search.

Unfortunately, this tool doesn’t show any statistics for the keywords it suggests, so you’ll need to run its suggestions through a tool like Google Keyword Planner.

• 💰 Price: Free
• 👪 Best for: Beginners

# keyword-research

Keyworddit

Keyworddit is a tool to help you find effective keywords for the social media platform Reddit. Simply enter a keyword and press “Get Keywords” to get dozens of suggestions, complete with monthly search volumes.

• 💰 Price: Free
• 👪 Best for: Users interested in marketing on Reddit; this is considered an advanced marketing platform by many due to its unique setup.

# keyword-research

Seed Keywords

Seed Keywords is a unique tool that allows you to create a search scenario and send it to your contacts. Those contacts then suggest the keywords they would use in the search scenario you’ve provided. The keywords are organized into a database so you can use them at any time.

• 💰 Price: Free
• 👪 Best for: Advanced users and marketers working within a larger team

# keyword-research

SEO Scout

SEO Scout is a tool that tracks keywords for stats like search volume, CPC, and competition levels. SEO Scout also offers advanced tools for testing and optimizing individual pieces of content and tracking your competitors’ rankings.

• 💰 Price: Free 7-day trial; starts at $49 per month. You can get two months free by purchasing an annual plan.
• 👪 Best for: Moderate to advanced users

# keyword-research

UberSuggest

UberSuggest is a keyword research tool created by Neil Patel, an industry expert. You can use this tool to track a keyword’s traffic over time, view keyword trends, and determine the difficulty of ranking for a specific keyword. The tool has also been expanded to include a site audit function. Best of all, the interface is beginner-friendly and the main features are free.

• 💰 Price: Free. Additional features and more insights available in the pro version – starts at $49 per month for 2-7 websites. You can also buy a lifetime membership, starting at $490 for 2-7 websites.
• 👪 Best for: All users

# keyword-research ⭐ MUST HAVE

Answer the Public

Answer the Public uses AI to generate search question permutations for the keyword of your choice. You can click on any question to view what the current top search engine results for that question are.

• 💰 Price: Free; paid plans start at $9 per month
• 👪 Best for: Beginners

# keyword-research

Exploding Topics

Exploding Topics is a tool that tracks trends online to find the next top keywords in a variety of industries. You can narrow your search down to categories like beauty, business, and design. You can also specify an amount of time to view data for, ranging from one month to five years.

Premium plans allow you to automatically track trends relevant to your interests, access trend reports, and more.

• 💰 Price: The base tool is free. You can test a premium plan for 14 days for just $1; after that, plans start at $39 per month (billed annually).
• 👪 Best for: Moderate to advanced users

# keyword-research

AlsoAsked.com

AlsoAsked.com lets you enter a question, language, and location to discover relevant questions people are searching for. These are displayed as a map and divided into smaller topics. Each question links to a new map of relevant questions.

• 💰 Price: Two free searches per day. Premium plans offer more searches, with prices starting at $12 per month when billed annually or $15 per month on a month-to-month plan.
• 👪 Best for: Moderate to advanced users

# keyword-research

Local SERP Checker

The Local SERP Checker from BrightLocal lets you view the search engine results pages Google displays for a specific keyword in a designated area. This shows you what businesses are currently ranking in your area.

Premium plans offer the ability to track local rankings, tools for auditing your local SEO, competitor ranking analysis, and other advanced features.

• 💰 Price: The core search tool is free. Premium plans start at $29 per month when billed annually ($39 per month when billed monthly).
• 👪 Best for: Users at any level who run a local business.

# rank-tracking

SimilarWeb

SimilarWeb is a website ranking directory that also provides SEO analysis for other websites. It has widely been adopted as the de facto replacement to Amazon’s Alexa, which was discontinued in 2022.

• 💰 Price: Free; paid plans starting from $125 per month billed annually ($149 per month when billed monthly).
• 👪 Best for: Advanced users

# rank-tracking

SERPWatcher

SERPWatcher analyzes your website to discover the keywords it ranks for and tracks how that ranking changes over time. You’ll also get email updates about important changes to your rankings.

• 💰 Price: Free 10-day trial; available as part of the Mangools SEO Tools package, starting at $29 per month when billed monthly or $19.90 per month when billed annually.
• 👪 Best for: All users

# website/competition-analysis

SpyFu

SpyFu analyzes your competitors’ websites and provides data tailored toward the goal of helping you build a long-term SEO strategy. SpyFu also includes tools for generating keyword ideas, checking backlinks, and building AdWords campaigns.

• 💰 Price: Some functionality is available for free. Premium plans start at $39 per month when purchased on a month-to-month basis or $16 per month when purchased on an annual basis.
• 👪 Best for: Advanced users

# website/competition-analysis

Moz Link Explorer

Moz Link Explorer analyzes the backlink data associated with the URL you enter into its search. Once the analysis is complete, you’ll receive a detailed report on the quality and locations of that website’s backlinks. While you can use this to check the quality of backlinks on your own site, its best use is to discover where and how your competitors are earning their backlinks.

• 💰 Price: Free for 10 link queries and 50 rows of data per query every month. For more, you can get the Moz Pro package with additional tools. Starts at $99 per month when purchased on a month-to-month basis or $79 per month when purchased on an annual basis.
• 👪 Best for: Beginners

# website/competition-analysis

Majestic

Majestic is primarily a research tool that uses site exploration to help you study your competitors’ strategy. The program also offers tools for backlink analysis, including a specialized site crawler that analyzes the functionality and quality of links.

• 💰 Price: The basic site analysis and competitor research tools are available for free. Premium Majestic plans start at $49.99 per month.
• 👪 Best for: All users

# website/competition-analysis

LinkMiner

LinkMiner from Mangools is a service that lets you analyze the backlinks leading to any site. This lets you figure out where your competitors are getting their backlinks and how you can replicate those links.

• 💰 Price: 10-day free trial. After that, LinkMiner can be purchased as part of the Mangools SEO package, which starts at $19.90 per month when purchased annually ($29 when purchased on a month-to-month basis).
• 👪 Best for: Moderate to advanced users

# website-analytics

Screaming Frog

Screaming Frog is a website crawler designed to audit data for SEO issues. This data can then be used to help you optimize existing content.

• 💰 Price: Base tool is free. The paid version gives you access to advanced features like crawl scheduling and is available for $259 per year.
• 👪 Best for: Moderate to advanced users

# website-analytics

GTMetrix

GTMetrix tests how fast your site loads and provides suggestions for how to fix any issues with loading speed. The information provided is rather advanced, so you’ll want to read our guide to using GTMetrix before you use this tool.

• 💰 Price: Free for basic functionality. Premium plans start at $4.25 per month when billed annually ($5 per month when purchased on a month-to-month basis).
• 👪 Best for: Advanced users

# website-analytics ⭐ MUST HAVE

Pingdom Website Speed Test

Pingdom Website Speed Test is another tool that analyzes how fast your website loads and provides suggestions for improving loading times.

• 💰 Price: The basic test is free. Paid plans for ongoing monitoring start at $10 per month when billed annually ($15 per month when purchased on a month-to-month basis).
• 👪 Best for: Moderate to advanced users

# website-analytics

Keep-Alive Validation SEO Test

The Keep-Alive Validation SEO Test is a specialized tool that evaluates the persistent connection of your site and provides suggestions to deal with specific issues. This is a key factor in your website loading speed. However, this information is quite complicated for people who aren’t familiar with technical SEO.

• 💰 Price: Free
• 👪 Best for: Advanced users

# website-analytics

Animalz Revive

Animalz Revive is a free tool that analyzes your website and provides regular reports on content that needs to be updated. This is a great way to ensure that your older content isn’t losing traffic.

• 💰 Price: Free
• 👪 Best for: All users, especially those with long-running websites

# website-analytics

Keyword Hero

Keyword Hero analyzes your website, including data from sources like your Google Analytics and Search Console to determine what keywords are leading people to your site. Keyword Hero also displays detailed session metrics so you can determine the quality of leads from each keyword.

• 💰 Price: Free plan for up to 10 websites and 2000 sessions. Premium packages start at $9.
• 👪 Best for: Advanced users

# website-analytics

Google Rich Results Test

Google Rich Results Test analyzes your website to determine whether or not it supports rich results – using non-textual elements to make your pages stand out on search engine results pages. You can enter either a URL or a piece of code for testing.

• 💰 Price: Free
• 👪 Best for: Advanced users

# website-analytics ⭐ MUST HAVE

Google Mobile-Friendly Test

Google Mobile-Friendly Test can test either a URL or a piece of code to determine how well it performs on mobile devices. The tool also provides a breakdown of factors that may be impacting mobile performance and links to resources for fixing major issues.

• 💰 Price: Free
• 👪 Best for: Moderate to advanced users

# website-analytics

SERPerator Mobile-Friendly Test

SERPerator Mobile-Friendly Test is an advanced test that can determine how well your website performs on both Android and iOS. You can also test how performance varies by location.

• 💰 Price: 3 searches before signup. Free 7-day trial with signup. Afterwards, SERPerator must be purchased as part of a Mobile Moxie package starting at $99 per month or $869 per year.
• 👪 Best for: All users

# browser-extensions

Keywords Everywhere

Keywords Everywhere is a tool that displays relevant keywords on a variety of important sites including Google, YouTube, and Amazon. Keywords Everywhere is available for both Chrome and Firefox.

• 💰 Price: Plans start at $1.75 per month ($21 per year) to reveal 100,000 keywords.
• 👪 Best for: Beginners and Firefox users

# browser-extensions

GrowthBar

GrowthBar is a premium Chrome extension that shows you the competition level and related keywords for every Google search you do. Their keyword listings include data on monthly search volumes and competition levels.

• 💰 Price: $29/month when purchased annually; $39/month when purchased monthly.
• 👪 Best for: Moderate to advanced users

# browser-extensions

Detailed.com

The Detailed.com extension is a powerful tool that lets you analyze the SEO of any website you’re on. You can install this extension on Chrome and Firefox. The site also offers a free newsletter with detailed industry insights twice a month.

• 💰 Price: Free
• 👪 Best for: Moderate to advanced users

# browser-extensions

WordTracker

WordTracker analyzes the websites you visit to determine what keywords they’re ranking for. This data, along with precise keyword performance metrics, is displayed visually to make it beginner-friendly.

• 💰 Price: Free for the first three reports. You can access more reports for $10 for your first month and $17 per month after that.
• 👪 Best for: Beginners

# browser-extensions

Scraper

The Scraper Chrome Extension can be used to analyze your competitors’ websites for key data and bulk-import this information into a spreadsheet.

• 💰 Price: Free
• 👪 Best for: Advanced users

# browser-extensions

Keyword Surfer

Keyword Surfer is a Chrome extension that transforms Google search into an advanced keyword research tool. When you perform a search, Keyword Surfer will display a list of related keywords and their monthly search volumes.

Keyword Surfer also offers a Content Editor that helps you create and optimize content, plus SEO auditing tools.

• 💰 Price: $89 per month for access to keyword research and the ability to create 30 articles in the Content Editor.
• 👪 Best for: Beginners

# WordPress-plugins ⭐ MUST HAVE

Yoast SEO Plugin

The Yoast SEO Plugin is a powerful tool that provides advanced Schema integration, innovative data management, automated SEO improvements like canonical links, and an SEO assessment tool to help you optimize every piece of content on your WordPress site. Yoast is one of the primary SEO tools used by the CodeinWP team.

• 💰 Price: Base functionality is free. Yoast SEO Premium includes keyword discovery tools and advanced content assessments, and can be purchased for $99 per year.
• 👪 Best for: All WordPress users

# WordPress-plugins

Rank Math

Rank Math offers a huge variety of features including search engine rank tracking, SEO analysis for individual pieces of content, an internal link builder, and local business SEO. The company also provides a powerful Schema generator.

• 💰 Price: The main Rank Math tool is free. Premium plans start at $49.99 per month, billed annually.
• 👪 Best for: Beginners can get a lot out of the free plan; advanced users can benefit from one of the premium plans.

# WordPress-plugins

Ahrefs WordPress SEO Plugin

The Ahrefs WordPress SEO Plugin offers advanced integration with Google Analytics and Google Search Console, as well as a powerful backlink index. The plugin also provides a content audit tool.

• 💰 Price: Free. This plugin is separate from the Ahrefs SEO tools package, which we’ve discussed above.
• 👪 Best for: Moderate to advanced users

Hunter.io

Hunter.io is a great tool for finding the email addresses of industry experts and other professionals you want to connect with. Simply type a domain into the search bar and press “Search” to generate a list of email addresses associated with that domain.

• 💰 Price: 25 searches free per month with an account. Premium plans start at $34 per month when billed on an annual basis ($49 per month when purchased on a monthly basis).
• 👪 Best for: All users

⭐ MUST HAVE

DomainWheel

DomainWheel is a specialized tool that generates possible domain names based on keywords you enter. The site only displays names that are currently available. Clicking on a result automatically takes you to Bluehost to set up your web hosting.

• 💰 Price: Free
• 👪 Best for: Beginners

Wheregoes

Wheregoes is a unique tool that records the redirection path of URLs, including shortened links. This lets you find the source of online ads, discover what third parties are tracking various URLs, and diagnose complex link problems.

• 💰 Price: Free
• 👪 Best for: All users

HEADMasterSEO

HEADMasterSEO is a bulk link checking tool that tests for things like redirect details, response time, and HTTP header fields.

• 💰 Price: Free for unlimited searches of lists with up to 500 URLs. Paid plans start at $49 for a lifetime license with the capability of testing lists containing up to 10,000 URLs.
• 👪 Best for: Advanced users

Chrome Devtools

Chrome Devtools are advanced developer tools built directly into the Chrome browser. These tools can be used for troubleshooting technical SEO.

• 💰 Price: Free
• 👪 Best for: Advanced users

Algoroo

Algoroo is a site that tracks how websites perform as the Google algorithms change, then displays this data in a visual format. The data is somewhat hard to parse, however, so this tool is only recommended for advanced users.

• 💰 Price: Free
• 👪 Best for: Advanced users

Google SERP Snippet Optimization Tool

The Google SERP Snippet Optimization Tool is a tool that uses a title, URL, and meta description you enter to generate an example of what the page’s snippet will look like in Google search results.

• 💰 Price: Free
• 👪 Best for: Beginners

Merkle SCHEMA Markup Generator

Merkle SCHEMA Markup Generator is an automated program that generates powerful microdata known as SCHEMA Markup for various types of content. This makes it easier for search engines to properly index your site.

• 💰 Price: Free
• 👪 Best for: Moderate to advanced users

Looker Studio

Looker Studio is a data visualization program that can be used to create customized reports with data from sources like Google Analytics.

• 💰 Price: Free
• 👪 Best for: Moderate to advanced users

Blog Name Generator

Hosted by our sister site Themeisle, the Blog Name Generator uses keywords you specify to generate potential domain names. Like Domain Wheel, this tool will automatically check to make sure all domains listed are available.

• 💰 Price: Free
• 👪 Best for: Beginners