Welcome to the 48th edition of the monthly transparency report (for January 2019). This series is all about the inner workings of this business – our plans, strategies, next steps, things good and bad. Click here to see the previous reports.
At first sight, the number 48 might not seem like any significant milestone. However, it’s actually been four whole years since I wrote the very first of these reports! It’s time to look back at what has happened since then and the things we can learn for the future:
👻 Ghosts of reports past, present, and yet to come
I started this series as an attempt to share our journey through the early stages of growing the WordPress theme business and other related projects – including this blog. I knew I had something to share after three years of struggling as a freelancer on various gig sites, to then finally transition to the theme business and find out that it’s possible to more than 3x your revenues.
I wanted to share all these experiences since I figured there’s probably a lot of people out there who could benefit from such insights. After all, I wasn’t the only person going from freelancer to WordPress theme business, so there are likely other people struggling with much of the same challenges.
