Welcome to the 24th edition of our monthly transparency report (for January 2017). This is a series where I discuss everything that’s been going on at CodeinWP and Themeisle from a business point of view. Plans, strategies, revenues, and more. Click here to see the previous reports.
I have a feeling this might get lengthy, so I’ll start with a quick summary / TOC:
- How to increase your Google rankings overnight (#noclickbait)
- Update on our status with theme marketplaces
- Update on Zerif Lite (#itsback)
- Values and mission
- Revenue report
- Focus and #WCEU
1. How to increase your Google rankings overnight
A while ago, I started seeing an interesting pattern:
Basically, each time I adjusted/launched/played with our Facebook ads, I kept getting this impression that our organic Google rankings increased as well. Somewhat as a byproduct.
Very interesting correlation between Google and Facebook. It might have to do with Google taking social engagement into account when ranking. Perhaps the boost in social traffic directly affects rankings in organic traffic? Looking forward to more experiments!
How do you think Google is tracking traffic from Facebook to your site (if that’s the implication)? Google Analytics? Chrome? Or are you suggesting that Facebook ads are motivating searches? Or what am I missing?
Hi Ionut
I have seen the same thing on one of my sites. Here is a screen grab
I will be mentioning your finding in my next newsletter.
interesting!
This is weird. Here is something I’ve never said to anyone – Thank you for that ad on Facebook!
I saw this post on Facebook probably because I’ve visited CodeinWP sometime in the past, but I’ve never read a single transparency report from you before. I love reading transparency reports – it helps me generate ideas how to run my own theme shop ( Colormelon ), so thanks for that!
I’m a little confused – why did you run a Facebook ad with this post? Is it a part of brand-building or something along those lines ?
I really have to agree about themes becoming a commodity. When we released a theme on Themeforest back in 2014, it got 4000 hits first day purely from Themeforest. I launched a brand new theme a few days ago ( now in 2017 ) and the traffic on Day 1 was ~1000, and fell to < 100 in a few days. Themeforest isn't a great place to be in with themes anymore, at least not exclusively.
Hey Norris,
Firs of all thanks for taking your time to jump into the conversation! I just started promoting this article, however I promoted it just to users who visited transparency articles before, not to all our audience, so it was to re-engage people who actually follow those reports, not for brand-building :).
Weird. I don’t remember reading transparency reports before here on codeinwp ? Maybe I clicked somewhere in the past. Anyway – thanks for the report! – I’ll read the next one too ?