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15+ Best HTML Email Templates to Get People’s Attention in 2023

If emails lie at the heart of your business operations, it’s really important to get them right. Serving up information effectively can make or break your relationship with your readers. What’s helpful here is that it’s really not necessary to build each email from scratch. Not when you have many beautifully crafted HTML email templates that you can download from the web.

The HTML email templates listed below all pay great attention to good design and presentation. Some even include a few marketing tricks to keep your readers engaged.

While choosing your templates, it helps to make sure that the designs have room for unsubscribe links, permission reminders and your physical mailing address. Luckily, the HTML email templates that we have for you in this roundup all follow the best practices.

Note: You should probably send a plain text version of your email alongside the one coming from your HTML email templates. That way, if your recipient cannot view the HTML version, the plain text one serves as a fall-back. Email delivery services such as Mailchimp can also do this for you.

Best HTML email templates of 2023

1. Notify

Notify view Notify on mobile
  • Notification email template with online email builder
  • Compatible with all major email service providers
  • 35+ adaptable email templates
  • Fully responsive with unlimited color options
  • Inline CSS and optimized code
  • Numerous compatible email clients including Gmail| Live Mail and more

2. Kara

Kara view Kara on mobile
  • 100+ modules
  • Fully responsive with theme builder access
  • Ready to use with Mailchimp and Campaign Monitor
  • StampReady drag and drop editor
  • Three columns layout
  • Optimized HTML
  • Litmus tested

3. Miley

Miley view Miley on mobile
  • Minimal responsive email template with online builder
  • Compatible with all major email service providers
  • Multiple grid layouts
  • 30+ layout options| Five notification layouts
  • Carefully designed| pixel-perfect elements
  • Easily modify typography and change colors
  • Compatible with the Mailster WordPress plugin

4. BlauMail

BlauMail view BlauMail on mobile
  • Hybrid multipurpose marketing emails
  • 170+ modules
  • StampReady builder
  • Numerous email examples included
  • Compatible with most desktop| mobile and web clients
  • Many pre-built designs with reusable versions
  • Hybrid fallback ensures compatibility with 70+ apps and devices

5. SimpleApp

SimpleApp view SimpleApp on mobile
  • 40+ pre-made email notifications
  • 20 cover styles| material design icons
  • Hybrid fallback for extended support
  • Online builder templates for StampReady
  • Four layout options
  • Finger-friendly CTA buttons
  • Free life-time updates

6. Flick

Flick view Flick on mobile
  • Boxed and container layout
  • Mailster plugin compatible
  • 15 repeatable modules
  • Commented HTML
  • Advanced lossy compression to reduce PNG and JPG files by 70%
  • Sliced icons ready to use
  • Compatible with major email service providers

7. Free Material Design Email Template

Free Material Design Email Template view Free Material Design Email Template on mobile
  • Based on Google’s material design
  • Tested on 33 major email clients
  • Includes HTML file and images
  • Basic template that can be altered to suit any requirement

8. MailBakery Omicron

MailBakery Omicron view MailBakery Omicron on mobile
  • Free email newsletter template
  • Functional sections for events| blogs| videos and more
  • eCommerce template
  • Fully responsive with unlimited color options
  • Carefully tested

9. Email Monster

Email Monster view Email Monster on mobile
  • Pre-designed templates + free editor
  • Downloadable HTML version
  • Send emails using Gmail or your email service provider
  • Suitable for newsletters| invitations| announcements and more
  • Can be added as an extension to Chrome

10. Ready to Ride

Ready to Ride view Ready to Ride on mobile
  • Skateboarding-themed email template
  • Responsive and Retina-ready
  • Freely downloadable
  • Use for eCommerce| newsletter| events and more

11. Chamaileon

Chamaileon view Chamaileon on mobile
  • Free| editable and downloadable emails
  • Responsive emails for every purpose
  • Import existing HTML code into Chamaileon
  • 100+ built-in email templates
  • 1000+ email template blocks
  • Team collaboration while building emails
  • Customizable user roles

12. Stripo

Stripo view Stripo on mobile
  • 300+ free HTML email templates
  • Customize once| use many times
  • Compatible with 30+ email service providers and email clients
  • Templates cover multiple categories like events and holidays
  • Event-triggered emails
  • Create and reuse banners easily
  • Choose images to show on desktop and mobile

13. Shopilicious

Shopilicious view Shopilicious on mobile
  • Free email newsletter template
  • Functional sections for events| blogs| videos and more
  • eCommerce template
  • Fully responsive with unlimited color options
  • Carefully tested

14. Kant

Kant view Kant on mobile
  • 50 purpose-built sections
  • 12 example demo layouts
  • Unique navigation features
  • Flexible portfolio and product grids
  • Fully responsive| even in Gmail apps
  • Online builder
  • Compatible with 30+ email service providers

15. Moka

Moka view Moka on mobile
  • Free access to Maesto mail builder
  • Compatible with all major email service providers
  • Unlimited colors and variations
  • Litmus tested
  • PSD files included

16. Email Octopus

Email Octopus view Email Octopus on mobile
  • Templates to fit every need
  • Attention to the GDPR regulation
  • Works with major email service providers
  • Text editing via a WYSIWYG editor
  • Optimized for all screen sizes
  • Regularly updated and free forever

17. Mailto

Mailto view Mailto on mobile
  • Pre-designed email templates for every occasion
  • Integrates easily with email marketing platforms
  • Tested in 50+ email clients
  • Built for business
  • Easy to customize| responsive

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Layout and presentation by Karol K.

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