If you use Google Analytics on your WordPress site, you may already be familiar with how the platform works. However, now that Google has released a new version of its analytics tool, you may need to take a good look at GA4 vs Universal Analytics in order to adapt to this change.
To help you out, we’ve laid out the key differences between UA and GA4. By comparing the features of each version, you should be able to prepare yourself for a smooth transition. Plus, it can help you make the most of GA4.
In this post, we’ll take a closer look at GA4. Then, we’ll review Universal Analytics vs Google Analytics 4 in terms of tracking methods and other essential features. Let’s get started!
⚠️ Note: You were supposed to only have time until July 1, 2023, to switch to the new Google Analytics 4. That date was when the standard Universal Analytics properties should have stopped processing data. That said, some Universal Analytics properties can receive a one-time processing extension until July 1, 2024.
