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Data Says: Is Building a Community Around Your WordPress Site Worth the Effort?

This is PART 3 of our short series titled “How Building a Community Around Your WordPress Site Can Improve SEO.”

In this part, I want to return to the main question I started off with at the very beginning when I approached CodeinWP about writing this series of reports:

Is building a community around your WordPress site worth the effort?

Before diving into answering the question of worth, a more basic consideration is, “How do you measure worth in this instance?”

As an online forum owner, you likely have 2 goals:

  • More engagement with real and relevant people = measured by more visitors/sessions/time on site.
  • More conversion of that engagement into real earnings = measured by contracts in hand.

So what’s the story of my forum in regard to all this?

Let’s start with engagement:

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