When it comes to marketing your products, no channel should be left untapped. But how do you know which one will work for you specifically and which will not? One way to find out is to use call tracking software and get input from your customer base directly.
The main thing that call tracking software does for you is letting you know where your inbound leads are coming from. Once it’s up and running, you’ll quickly know which marketing channel is generating the best leads. As a result, you can optimize your marketing strategy for best returns on investment.
But before you can do any of that, you need to be certain that the call tracking software you’ve chosen allows you to view and measure the metrics that are important in your individual case. Good call tracking software should offer details such as call duration, keywords searched and the campaign generating the call.
Features to look for in call tracking software
Let’s list the features that must be present in a quality call tracking software:
- Detailed analytics on calls and real time analytics
- Call duration and call recording
- Link call source to marketing campaign
- Build caller profiles by capturing their location, device and other details
- Use caller profiles for personalized call experiences
- An interface that’s easy to set up and use
- A setup that’s ready to handle a sufficient volume of calls, calling minutes, etc.
- Scalable and capable of growing with your business
- Reporting features
- Integration with CRM tools
- Additional features like IVR, call forwarding, voicemail, notifications
It’s important to keep your focus on the features that are key to your specific business and not be swayed by all the extra features. Further, you may find that some features overlap with your existing CRM tools or call center software. Lastly, don’t forget to check if customer support is reliable. Also, please check the best time tracker software if you want to to get more control over your team.
Best call tracking software in 2022
Ringba
💸 Pricing:
No fixed charges in Basic Plan. Local tracking at $0.065/min, toll-free tracking at $0.075/min and call recording at $0.01/min. Local and toll free numbers at $3 and $4/month. All rates come down for the Premium package that comes with a fixed charge of $99/month.
🧰 Key features:
- Pay-as-you-go pricing
- Seamless integrations and powerful workflows
- Instant telecom network access to 60+ countries
- Automated intelligent call routing
- Powerful analytics and reporting
- Real time call management
- Consumer insights to personalize caller experience
- AI for optimized campaigns
- Automated compliance
- Scalable – ideal for companies with small budgets
💸 Pricing:
Call tracking packages start $95/month and include 10 local numbers and 500 local minutes.
🧰 Key features:
- Call recording and playback
- Identifies origin of calls accurately
- 100 text messages
- Call routing
- Conversation analytics
- Form lead tracking
- Keyword level attribution
- Email summary reports
- Automated lead tagging
- Wide range of integrations
💸 Pricing:
Starter Plan is available for $45/month and allows 5 numbers and 500 minutes. Pro and Agency packages cost $130 and $299 per month.
🧰 Key features:
- Local and toll free numbers
- Real time reporting of call tracking software
- Powerful integrations with many platforms
- Custom call flows
- Voicemail
- Custom notifications
- Agency features
- Keyword level tracking
- Advanced reporting
- Business text messaging
💸 Pricing:
Three plans are available with monthly subscription at $39, $99 and $299. Also, there’s usage charges for various services like call forwarding, local numbers and toll free numbers.
🧰 Key features:
- Tracks inbound communication across any channel
- Links calls to specific campaigns
- Call analytics, including calls generated from offline sources
- Dynamic number insertion
- Local and toll free tracking numbers in 80+ countries
- Shortcodes to text large audiences instantly
- Custom vanity number
- Geo-contact feature to display local numbers to your customer
- Captures complete caller information
- Integration with CRM tools
💸 Pricing:
Subscription starts at $29/month and covers 10 phone numbers and 600 minutes. Professional package subscriptions come at $199/month.
🧰 Key features:
- Precisely measure consumer actions and behavior on calls
- Built-in analytics
- Dynamic number insertion
- Call attribution to see which channel is performing best
- Integrates with most marketing and sales platforms
- Works for both online and offline tracking
- Call reports that cover trends, caller activity, call logs and more
- AI powered conversation analytics
- Post call automation
- Call action triggers and alerts
💸 Pricing:
Price is available on request.
🧰 Key features:
- Call tracking service made specifically for Salesforce
- Plug-and-play integration with Salesforce campaigns
- Track from any online or offline source
- Call data automatically captured and logged in Salesforce
- Includes outbound prioritization
- Conversation intelligence
- Call coaching tools
- Call routing
- Trackable phone numbers for marketing
- Scalable across entire organization
💸 Pricing:
Pricing is available only on request. Estimated to start at $50 per month approximately.
🧰 Key features:
- Captures data and creates caller profile
- Uses profile data to create lookalike campaigns
- Track calls across multiple channels
- Track visitors’ website activity
- Dynamic number insertion
- Block spam calls to maintain data integrity
- Display multiple call tracking numbers on a single webpage
- Keyword tracking
- Easy to implement
- Scalable
💸 Pricing:
Price is available on request. We understand that licenses for the complete package start at $1000 per month.
🧰 Key features:
- Accurate, actionable and real-time call data
- Utilizes speech analysis technology
- Personalize and enhance caller experience
- Route calls based on factors like geolocation, time of call and more
- Offers insights into campaigns, keywords and ads
- Full visibility of customer journey
- Predictive models to classify call outcomes
- Customizable classification to suit your business
- Integrates with almost every major marketing platform
- Push call analytics into media platforms like Google Ads and Facebook
💸 Pricing:
Essential Package starts at $19.95 / user / month. The more popular Pro package costs $20.95 / user /month.
🧰 Key features:
- Unified communication with VoIP, chat and video
- Unlimited calling, texting and faxing nationwide
- Free toll free and local number
- Free virtual voicemail and auto attendant
- Bundle with helpdesk software and Sales CRM
- Call encryption and advanced features
- Outlook and Google integrations
- Voicemail to email and SMS
- Voice analytics
- Call recording
💸 Pricing:
The prices start at 6¢ / minute / text, with no monthly fees. Monthly subscriptions range between $99 / month to $599 / month for increasing number of minutes / texts.
🧰 Key features:
- Local, toll free and international numbers
- Call analytics that integrate with Google Analytics
- SMS-enabled call tracking
- Custom email notifications
- Share call details reports externally
- Record any inbound calls
- Receive both call and text to local numbers
- Set office hours to record messages
- Email notifications on successful calls
- Text to speech support
💸 Pricing:
Twilio offers a pay-as-you-go structure with “committed use” discounts.
🧰 Key features:
- Attribute calls precisely
- Optional IVR system
- Local phone numbers
- Call forwarding
- Custom reporting and analysis
- Intelligent lead routing
- Easy CRM integration
- Eliminates spam
- Tracks across multiple channels
- Accurate and detailed reports
💸 Pricing:
Free for 10 users. Starter pack at $8.99 when paid for two years upfront.
🧰 Key features:
- Call tracking
- Call recording
- Routing incoming calls
- Robust metrics and reporting
- Agents can take notes during calls
- Full call history is tracked
- Maintain call scripts for future reference
- Autodialer
- Post-call automation
- Voicemail drops
