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WPShout | wpshout.com | @wpshout
Press Up | pressupinc.com | @pressupinc
Follow along at:
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Review this presentation at:
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"Explaining hard things to humans"
Things that take a lot of specific technical knowledge
Technical knowledge: Knowledge that is mostly unrelated to human intuition
Conveying knowledge effectively enough that a specific goal is achieved
…You're a human too :/
The goals we mentioned before
"My cousin says he can build this site with Yahoo's free page builder. Tell me what's wrong with that in language that convinces me."
"WordPress sounds good for this project, but my boss is worried: don't people say that WordPress is easy to hack?"
"I bought your plugin, but the documentation makes no sense and I want a refund."
A perfectly wonderful place to be
But may sometimes need "hilltop" information
This could mean you need to provide:
Not just a lack of specific knowledge
A lack of entire knowledge contexts
Sometimes from insecurity, bad manners, big egos, etc.
More often, from a love of clarity: Confused people bring confusion, not clarity, so they're an obstacle
Why try to explain your view to people who, by definition, can't understand?
Love of the hilltop
The view is so cool, and it's sitting right there!
(…To you, on the hilltop)
Your knowledge is so important to you that you can't properly communicate with people who need elements of that knowledge
Reason carefully and without bias about the extent of others' knowledge
Your communication must reflect this understanding, and respect differences in knowledge
Analogies phrase your understanding in terms of your audience's understanding—they are hugely valuable!
1. WordPress stores post and other data in its MySQL database, and uses a PHP codebase compiled from WordPress's core functionality, custom-build themes, and optional third-party plugins to dynamically render that data.
2. WordPress is a factory that builds webpages! Database: warehouse. PHP processing: factory. Themes: assembly lines. Plugins: outside contractors.
Tacit knowledge is the air that makes Breeziness breezy!
Make clear:
"Grunt and Grunt plugins are installed and managed via npm, the Node.js package manager. Grunt 0.4.x requires stable Node.js versions >= 0.8.0. Odd version numbers of Node.js are considered unstable development versions.
Before setting up Grunt ensure that your npm is up-to-date by running npm update -g npm
(this might require sudo
on certain systems)."
I could be part of Grunt, but its documentation is absolutely not for me
How about at least a linked intro to using the command line in different systems?
1. WordPress is a free and open-source content management system based on PHP and MySQL. Features include a plugin architecture and a template system.
2. WordPress makes it easy for you to use your website, and it also makes it quicker and easier for us to build your site. We'd be happy to explain more about how.
1. Basically, a conditional tag is just a function that…
2. A conditional tag is a function that…
1. Nothing too out-of-the-ordinary here. Basically, we just do the stylesheet enqueuing as normal, but we've wrapped it in a simple if
-statement
2. Here, we enqueue our stylesheets as we described previously, but we've wrapped the enqueue commands in an if
-statement
1. Success! WordPress has been installed. Were you expecting more steps? Sorry to disappoint.
2. Success! WordPress has been installed. Thank you, and enjoy!
Thinking strategically can really improve your writing!
You can do all this right and still not be very nice
Tense people resist learning
Speaking: Smile as you talk, see what changes
Writing: Put a :) after every paragraph, delete anything that looks sarcastic
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