As Fred wrote in an earlier post, learning WordPress development is hard. It’s not just a case of being able to write code. There’s a heap of associated skills: analysis, design, SEO, copywriting, user experience, maintenance and more.

This text and video Quick Guide covers something simple and important in WordPress: how to install a WordPress theme from a zip file.

WordPress development is a hugely useful skill, but it’s also tricky to learn—especially if you learn things out-of-order and try to tackle advanced topics while remaining confused on the fundamentals.

“WordPress is a factory” is a core analogy designed to clarify what WordPress is as a technical system.