An Honest Guide to the Best SEO Plugin for WordPress
This article identifies the best WordPress SEO plugin, and explains how we made our decision. Just as importantly, it’s designed to educate you on exactly what any SEO plugin can and can’t do for you—and what features to look with regardless of the SEO plugin you ultimately choose.
Why Not to 301 Redirect all 404s to Your Homepage
Our site Writers.com has a lot of 404s stretching back across its long history. As I’ve started to work to clean them up, I flirted with simply 301 redirecting every 404ing link to the homepage. (There are a few plugins that do just that.)
How to Build a Google Data Studio Dashboard
From an internet marketing firm called Data Driven Labs comes this outstanding introduction to Google Data Studio, a Google product I’d like to know a lot more about.
Rundown of the Google E-A-T Algorithm Update from Torque
Google just introduced a major update to its search algorithm. This one’s called E-A-T, which stands for the things Google really likes now: “Expertise,” “Authoritativeness,” and “Trustworthiness.”
AnswerThePublic: Visualize People’s Real Searches on Any Topic
This tool is incredible. It gives you beautiful, readable data visualizations of people’s real search queries for any phrase you type in, from “wordpress hooks” to “meaning of life.”
“SEO in Content Marketing: How to Write for Search Engines Without Sounding Like a Robot”
Over the weekend, an extremely skilled and SEO-savvy content writer we’ve been working with recommended me this resource. It’s a nicely formatted PDF full of deeply sane advice on SEO-aware content creation.
“My Developer Ruined My Site’s SEO”: Three Huge SEO Mistakes and How to Avoid Them
Far too often, a developer comes in to “modernize” a site—and ends up wrecking a thriving online business by ruining its SEO.
Chris Lema on the WordPress Economy
This analysis of the WordPress economy came across the Advanced WordPress Facebook group earlier, and I really like it. Key points for me include:
Outbound Links and SEO, Clarified
As you probably know, SEO is tricky. Google doesn’t publish its algorithm (for great reasons), and so SEO has a “guess what’s in the black box” character that’s relatively rare in the world of technology—as opposed to the world of, say, medieval medicine.
Creating 301 Permanent Redirects with the Redirection Plugin
Setting up 301 redirects is hardly the hardest task an average WordPress user or developer has before them, but it’s a very important one for SEO reasons. When you move a page—especially one that Google has shown an affinity for—it’s really good to make sure that your new page gets that old one’s racked-up affinity.