How and Why to Make a Customer Journey Map
I’ve loved Torque Mag for a long time as a great source for both technical and editorial content based around WordPress—even if customer satisfaction data and personal experience have me feeling more lukewarm about WP Engine itself.
“SEO in Content Marketing: How to Write for Search Engines Without Sounding Like a Robot”
Over the weekend, an extremely skilled and SEO-savvy content writer we’ve been working with recommended me this resource. It’s a nicely formatted PDF full of deeply sane advice on SEO-aware content creation.
Is Your Landing Page Good Enough To Get Into Y Combinator?
Or: Is your landing page good enough to get customers?
Post Status on Market Segmentation in WordPress
In this edition of their podcast, Brian Krogsgard and Brian Richards have a lot to say about how the WordPress market segments out. Starting around 12 minutes in, they download pure knowledge about the state of the market and the actors in it.
Easy Promotional Posters with Canva
In my experience, visuals make things look “official.” In particular, if you’re promoting an event, it’s great to be able to post a poster on places like Facebook, Twitter, and Instagram.
Why You Should Never, Ever Check “Discourage Search Engines”
In my work as a WordPress consultant, only once have I actually damaged a site I worked on. I left “Discourage search engines from indexing this site” checked on a live site, suppressing the site’s page rank over the weeks until I noticed the mistake.
A master class on marketing with Syed Balkhi of WPBeginner
Syed Balkhi is a marketing consultant, developer, designer, and entrepreneur. Among the businesses he has founded: