From time to time, you’ll need to change the post type of one or more of your WordPress posts. One common need is to change a Post to a Page, when you realize a piece of previously published content is more “evergreen” than “blog.” You could create a new Page, cut-paste the Post’s content and title, and delete the Post—but doesn’t it make more sense to just change the one thing that’s the actual problem, which is the Post’s post type?

Over the weekend, an extremely skilled and SEO-savvy content writer we’ve been working with recommended me this resource. It’s a nicely formatted PDF full of deeply sane advice on SEO-aware content creation.