Our site Writers.com has a lot of 404s stretching back across its long history. As I’ve started to work to clean them up, I flirted with simply 301 redirecting every 404ing link to the homepage. (There are a few plugins that do just that.)

As Fred wrote in an earlier post, learning WordPress development is hard. It’s not just a case of being able to write code. There’s a heap of associated skills: analysis, design, SEO, copywriting, user experience, maintenance and more.

Sometimes all you need is a good article title to let you know what your problem is.

Far too often, a developer comes in to “modernize” a site—and ends up wrecking a thriving online business by ruining its SEO.

Setting up 301 redirects is hardly the hardest task an average WordPress user or developer has before them, but it’s a very important one for SEO reasons. When you move a page—especially one that Google has shown an affinity for—it’s really good to make sure that your new page gets that old one’s racked-up affinity.