We analyzed 275,045 recovery campaigns to find out what kind of discounts really work

The discounts you should use in your cart abandonment emails.

If you’re sending cart abandonment emails, read this! This is great data from Jilt, the cart abandonment app: they looked at a huge dataset from their customers to see what levels of discount worked.

The data wasn’t quite what I expected: lower percentage discounts can be more effective than higher percentage discounts, and that trend increases the higher priced the product is: on carts priced over $200, a 5% discount is 50% more effective than a 10% discount.

This post first appeared in MasterWP, a weekly newsletter for WordPress professionals.

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