The End of AMP?

I’m more than a little linking this story just because I hope it comes to pass, rather than because Dwayne Lefluer convinced me that he’s bringing real news that AMP’s end is nigh.

We’ve never really dealt with AMP here on WPShout, and there are a dozen reasons. But mostly it’s just because I think it’s a silly solution for an ad-driven problem. Google were trying to “monkey-patch” the problem of slow web pages in a way that casually also gave Google a big technical lead on getting *their* ads running on publisher’s site.

(I also do some client work where AMP is used, and the WordPress plugin just isn’t good enough for big old WordPress sites, like theirs is.)

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