Some JAMstack Drama…

I have to admit that one of the places I feel I most conspicuously show my age is how little interest I have these days for the latest of web-dev hype. I would consider the “JAMstack” hype train one of those things. I’m vaguely aware of it, I know that a lot of people I respect as “cutting edge developers” are super into it. But I just don’t really care. (And only part of that is because it is 2020 😝)

Anyway, I’m writing because WordPress fearless leader Matt Mullenweg picked a bit of a fight with the proponents of the “JavaScript, API, & markup” methodology. (The amorphous cloud that that sounds like is indeed what JAMStack is.) And I found this story on that from Sarah Gooding over at the Tavern a good dispassionate distillation of the conversation. The whole thing is an interesting little bit of web development drama, but one of the more-compelling quotes was this:

“Matt is absolutely right that the usability and functionality of the Jamstack is lower,” Strattic co-founder and CEO Miriam Schwab said. “The Jamstack is a great example of technology that is incredibly appealing to developers, but the actual end users – writers, marketers, business owners – cannot use it. I’ve heard many stories of major companies that have come to the decision to adopt Jamstack for all web development as a company-wide policy, only to find that their marketing team has gone rogue and is installing WordPress sites in order to get their job done.”

(BTW: While I think Sarah did a good job balancing sides here, it is worth knowing that WP Tavern has been funded by Matt Mullenweg directly for quite a few years now.)


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  • Glad you found my quote compelling 🙂 That’s the issue with Jamstack: it’s not exactly a stack. It’s a potential collection of a lot diverse tools glued together to get it to do things that WordPress does out of the box. WordPress has issues that the Jamstack overcomes, but often at the price of simplicity, usability and cost.

    That’s why we created Strattic btw. WordPress is so awesome at doing the job it sets out to do, but the issues related to speed, security and scalability are pretty serious. So our users get the best of both worlds: they use WordPress as usual, and deploy a static Jamstack version of the site at a click of a button so their visitors experience a fast, secure and scalable site.

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