How and Why to Make a Customer Journey Map

understanding customer journey

I’ve loved Torque Mag for a long time as a great source for both technical and editorial content based around WordPress—even if customer satisfaction data and personal experience have me feeling more lukewarm about WP Engine itself.

This article reminded me why. It’s a nicely accessible introduction to a customer journey map, with instructions for creating a simple map for your own business. Understanding your customer journeys is one manifestation of what seems like the single fundamental edict of marketing—customer empathy—and a topic that’s very relevant to my own needs, both here on WPShout (hi, by the way! let us know how we can help) and elsewhere.


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