Getting Black Friday right for WordPress products
Black Friday is a great opportunity for WordPress products, but offering a straight discount isn’t necessarily the best way to go: you need to balance existing customers, price-sensitive potential customers, and deal-searchers, and a straight discount leaves at least one of those groups dissatisfied.
The solution, then, is to look into bundling your product. This lets you offer a steep headline discount, whilst maintaining a high-ish purchase price, and giving you scope to reward existing customers.
Pricing is a really interesting and high-impact area, and this post gets into more detail on how to get Black Friday right for WordPress products.
This post first appeared in MasterWP, a weekly newsletter for WordPress professionals.