Extreme ownership is the bedrock of success for digital projects

You should probably take more responsibility.

I found this from Tom Greenwood at Wholegrain Digital really interesting: it explores the application of “extreme ownership” to the agency space. This comes from Jocko Willink’s book of the same name; Jocko is a former Navy SEAL whose world is a fair way from WordPress agencies.

Tom talks in detail about how extreme ownership works and how they’ve applied it as a web agency. A lot of the focus is on having an open environment for strengths and weaknesses; understanding the full context for any errors, and working collaboratively with clients to ensure a project is a success.

Putting this into practice is hard, but Tom gives a lot of practical detail on how they’ve applied this at Wholegrain. The focus is on agencies, but teams of any size and description would benefit from this.

This post first appeared in MasterWP, a weekly newsletter for WordPress professionals.


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