Chris Lema on the WordPress Economy

This analysis of the WordPress economy came across the Advanced WordPress Facebook group earlier, and I really like it. Key points for me include:

  1. The “high-end/very large WordPress projects” economy is under pressure, as large publications and organizations bring WordPress professionals in-house, rather than contracting externally.
  2. The “low-end/very small WordPress projects” economy is under pressure, especially from “hosted builder” solutions like Squarespace, Wix, and Weebly.
  3. In the “middle of the market,” people are spending more money, but they want diversified services: not just web development, but web development, design, marketing, social media, SEO, and so on.

To me, all three of these trends point to a constriction for people who’d like to just build WordPress websites for a living—especially, as I’ve argued in a couple of places, the relatively large class of people who’d like to do this without touching code.

So if you don’t know how to code, it may be time to learn (cheerful plug: Up and Running can help!), or partner with an agency that has those skills. If you do know how to code, it may be a good time to diversify into adjacent services: social media marketing, content marketing, PPC, SEO, graphic design, you name it.

In general, as always in the quickly changing world of technology, keeping your skills sharp and gaining new ones is the best way to stay relevant.

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