2019 State of the Merchant Report
What are the trends with eCommerce?
This is a fantastically detailed report and worth a read even if you only have a passing interesting in eCommerce. This is generally more focused on physical products than, say, WordPress plugins, but there are plenty of fascinating stats: from average conversion rates on desktop and mobile, to the most popular software for various different requirements, to what store owners and struggling with and focused on. You can also see the breakdown for sellers on their own site vs on Amazon, and the various trends involved in selling on Amazon vs elsewhere. It’s pretty interesting! Even if you just want to benchmark conversion rates for your or client sites, I’d check this out.
This post first appeared in MasterWP, a weekly newsletter for WordPress professionals.