The Monster That is a Poor Database Schema
If you’ve ever worked on a project as a new developer that you’ve later scaled up, this most recent post from Pippin of Pippin’s Plugins is a must read. Pippin shares his thoughts on dealing with an early implemented design pattern that later presented some major difficulties after the project grew. While it’s difficult to have the foresight to predict how choices you make in your code will impact things down the road, Pippen provides some great insight which will hopefully prevent you from making some of the same frustrating mistakes.
Designing A Class to Build Simple WordPress Queries
In this great tutorial, Carl Alexandar builds upon his previous work of Designing a Class to Manage WordPress Posts and teaches you how to design a class to simplify how we build WP_Query objects. It will help you deal with the complexity around WP_Query query parameters, resulting in an easier way for to create WordPress queries.
What Makes a WooCommerce Website Successful?
If you haven’t checked out the WP Tonic Podcast yet, now is a great time to tune in. In this episode, WordPress leaders Scott Buscemi, Sallie Goetsch, Morten Rand-Hendriksen, and John Locke discuss WooCommerce and share their thoughts on how you can actually be successful using it on your site. There’s also a very interesting discussion about some of the WordPress world’s more notable recent news stories. I really appreciated their thoughts on Automattic’s structure (or lack their of) and how it impacts developers.
Running a Business While Keeping Up With Changing Technology
In this recent post over at envato tuts+ WordPress leader Tom McFarlin shares some of the key lessons he’s learned about navigating changing technology as a developer. Tom first shared his insights at his recent talk on the same topic at WordCamp San Diego, which you can catch the video of. I appreciated his advice to go deep rather than broad when it comes to your knowledge. In an industry like web development where tools change so rapidly, it’s helpful to have examples of people who have committed to WordPress almost exclusively and been very successful because of it.
Search Engine Optimization (SEO): An Overview
Search engine optimization or SEO can help your website get a lot more visitors, which in turn can mean lots more clients or product sales. To help you get a better understanding of SEO, this week’s post over on the Press Up blog gives a good overview with some actionable advice. This is a great one if you yourself are new to SEO, or to pass along to clients.
How to Determine What to Build With WordPress
If you’re coming to WordPress after working with another technology, or just aren’t entirely sure yet where you fit in the WordPress ecosystem, check out this great piece by Tom McFarlin over on Tut+. In it, he breaks down the key areas of WordPress that you can contribute to, and explains what makes each area unique. It’s great to be reminded just how many people with different areas of expertise make this community what it is!
How to Move Primary Navigation To Header Right in Utility Pro
If you’re getting to know the Genesis framework, or are working with Carrie Dils’ Utility Pro theme specifically, check out his nice little tutorial from Ginger Coolidge on how to customize your header and move your Primary navigation. It’s a fairly easy change to make that will make you more comfortable editing your functions.php file and and doing styling within a child theme.
Book Review: Duct Tape Marketing
If you’re a freelancer or small business owner who feels a little lost when it comes to how you should be promoting yourself online, check out Genesis expert Carrie Dils’ recent review of Duct Tape Marketing by John Jantsch. Carrie’s book club for her OfficeHours.fm podcast is a great resource for finding new material that’s related to the world of WordPress. I really appreciated her key takeaway on the importance of creating a complete marketing funnel with something for every kind of visitor who lands on your site. Check it out!
A “How-To” Guide to Empathy and Acceptance in Design and Community
In this post, WordPress leader Morten Rand-Hendriksen, elaborates on the talk he gave at WordCamp Europe this year and shares how we can make empathy a part of a larger process with the aim of making our designs in the digital space more human. His explanation of how to summon informed, critical empathy that creates solutions rather than unintended problems makes this article well worth reading.
Keyword Research: The Ultimate Guide
If you’ve been following our quick guide series on using Yoast’s SEO for WordPress plugin, or are just starting to think about putting together a marketing plan, check out this guide to keyword research from Yoast. Keyword research is the first step in putting together a strategy that will improve potential visitor’s ability to find you. There’s a lot to know before you start, and this guide does a great job at explaining what is worth your time and why.