Alex has some big news, about him, actually.

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Alex is going freelance and would like to build a website for you.

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Ever since I and Alex Cragg launched our WordPress theme store earlier this year, it’s been chugging along nicely. We still only offer the one theme, ShiftNews, but we’ve been quietly updating it. Just last Friday we pushed out an update that adds in support for a couple of the new 3.0 functions. Yesterday we also introduced a rather interesting new pricing plan which makes ShiftNews available for a fantastically low $29.95!

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Premium themes are, in fact, great. They mean people can happily spend time building them, refining them and supporting them. They mean that themes can stop being good and start becoming great and even more importantly, the themes can innovate WordPress, the platform they’re all dependant on (we’ll come to that later). In this article we’ll look at what’s next for premium themes and what kind of legacy they’re leaving behind.

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We’ve all heard it before: people don’t read, they scan. But yet, we never really try and do anything about it. Or at least we never do anything effective about it. Sure, things like bold and italics do help, but they don’t solve the underlying problem that people don’t read.

Which is a problem for people like me. It takes a good couple of hours to write a WPShout post so I’d like to think it’s appreciated. Turns out I’m wrong; in this post we’ll find out how.

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