Published under Marketing.
If you have absolutely anything you want people to do when visiting your website — be that subscribe, download, purchase, whatever — you need a landing page.
I realised I needed a landing page earlier this year after I released my eBook WordPress Blogging Guide and nobody was downloading it! This puzzled me as it was, you know, free.
I figured I needed a landing page of sorts. The graph above shows downloads from July, when the eBook was launched, through October. I added the landing page at the start of October and it nearly doubled download rates.Carry on reading →